As you know, we have been working hand in hand for several months to achieve sustainable production with our friends from Green The Bid, an initiative and community created in…
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Sustainable development is defined as development that meets the needs of the present without compromising the ability of future generations to meet their own needs, ensuring a balance between economic growth, care for the environment and social well-being.
To speak of well-being in advertising production is to speak of sustainability: A requirement increasingly demanded by companies, clients and our planet. Being sustainable is synonymous with efficiency!
In this section of our website you will find some of our proposals and actions to create a greener industry.
At the APCP we have been committed to this cause for years. All the production companies that belong to the APCP undergo an annual audit by AENOR that guarantees the quality of their work. Among the requirements to obtain the APCP certificate, AENOR audits the environmental care through the state of the locations used in the shoots. In turn, production companies must have an environmental policy/commitment identifying those aspects in which their activity can generate impacts on the environment and putting measures in place to minimise them.
More and more production companies are joining the green team: we are being aware of the importance of guaranteeing the client a “Green shoot” or sustainable production. We know…
Did you know that eating chicken pollutes much less than eating pork? And yes, it is possible to have the entire team bring their stainless steel bottle to the shooting. …
Since its birth in the 1990s, CSR has defined a new way of approaching business activity. Its basic principle is simple: direct companies based on the management of the impacts…
Sustainable advertising film production is a trend. All industries by law, by demand of their clients or by conviction of their own boards of directors, are concerned about their environmental…
The production sector sends thousands of tons of waste to landfills every year. We have in our hands the ability to make all our productions zero waste. Green The Bid…
The world is in no mood for jokes and it is time to take the Sustainable Development Goals seriously. In 2015 world leaders agreed on 17 Sustainable Development Goals (SDGs)….
Piles of plastic in the sea covering the size of Europe and Australia combined, millions of deaths a year from breathing polluted air, megafires followed by extreme cold snaps, pandemics caused…
“Sustainable”, “Ecological”, “Carbon Neutral”, “Eco Manager” – do we really know the meaning of these new words that have recently accompanied many commercial communications we see in the media? Do…
The Sustainable Development Goals category launches a new trophy in this virtual edition of Cannes Lions, and that is because the Festival has partnered with Parley for the Oceans so…
