At the Spanish Association of Advertising Producers (APCP) we are actively working to include sustainability criteria in audiovisual productions.

We have been committed to the quality of advertising productions for years. Through the APCP Guarantee Seal verified by AENOR it is guaranteed that all production companies belonging to the APCP comply with the legal and service quality requirements that all members unanimously set in 2014. Within these, sustainability plays an important role.

The year 2021 has been particularly outstanding for us, as it was declared the International Year of the Creative Economy for Sustainable Development at the 74th General Assembly of the United Nations. As an industry linked to creativity and culture, there is no better way for us to contribute with our activity to protect the planet and improve people’s lives.

Inspired by the 2030 Agenda and the Sustainable Development Goals (SDGs), agreed by all Member States of the United Nations in 2015, we continue to work on developing proposals and tools that promote and facilitate the use of environmentally, socially and economically sustainable practices in the different phases and departments involved in the making of advertising productions.

Below, you will find various resources of interest developed by different entities of the sector around the world on the so-called ‘Green Production’ or ‘Green Shooting’.


  • Spanish Association of Advertising Producers (APCP) – Green Shooting Guidelines (available in English)
  • PROMÁLAGA y Málaga Film Office (Spain)Sustainable filming guide (available in Spanish) and 10 commandments of sustainable filming (available in Spanish).
  • Tenerife Film Commission (Spain)Decalogue of good practices for sustainable audiovisual productions (available in SpanishEnglish y German).
  • Asturias Film Commission (Spain)Green Shooting Decalogue (available in Spanish).
  • AICP Green Guidelines (US): Green Production Practices (available in English).
  • Green Production Guide (EE.UU.)Green Production Guide’s Toolkit (available in English)
  • Ecoprod (France)Practical guide for organic production (available in French and English) and Practical sheets by department (available in French).
  • Albert (United Kingdom): Departmental Councils (available in English).
  • Green Screen(United Kingdom)Green Tips (available in English).
  • Greeen Filmaking (Países Bajos)Departmental advice (available in English y Dutch) and Sustainable Production Guide (available in Ducth).
  • Green Film Shooting (Germanty): The Green Alphabet: the ABC of sustainability (available in English).
  • Filmförderung Hamburg Schleswig-Holstein (Germany): Good Practice Guide (available in English and German).
  • MFG Baden-Württemberg (Germany): Guide for departmental green shoots (available in German) and Guide for resource-saving and sustainable production (available in German).
  • Vlaams Audiovisueel Fonds (Belgium): Sustainable Production Manual (available in Dutch)and Departmental Good Practice Guides (available in Dutchn).
  • Film Commission (Belgium): Brochure for eco-friendly filming in the city (available in EnglishFrench and Dutch).
  • Creative BC (Canada): Departmental good practice guide (available in English).
  • Republic of Everyone & GreenShoot Pacific (Australia): The Good Green Production Bible (available in English).
  • Screen IrelandGreen Production Toolkit (available in English)


Carbon footprint calculators are one of the most useful tools for assessing the environmental impact of audiovisual productions. There are different proposals, for example: