Q+A with Albert Soler, President of the Spanish Association Advertising Producers (APCP)

May 6th, 2020 – The Location Guide

How is the APCP supporting the industry at this time?

From the beginning of the state of alarm in our country, we were working daily to adapt ourselves to the new work methodologies always taking into consideration the workers’ health. We are facing an unfamiliar situation in which we have to give our best suport to our partners.

On the 20th of April, the APCP shared a work Protocol that was created following the current health regulations, which will be updated and adapted to any new regulation that comes into force.

The aim of this Protocol is to foster the economic recovery of the advertising film industry, whilst protecting the workers and supporting public health in order to contribute and adapt to the current situation.

We are closely working along with public administrations and competent entities to get to know how the situation is developing daily so to how the industry can continue doing through it.

How were the protocols created and were they done in consultation with members?

Everything that is said in the Protocol was reviewed by legal departments and by the most important Medical and Occupational Safety companies at the audio-visual industry in Spain such as Geseme and PrevenCine. Furthermore, AENOR will certify that all associates comply with it.

It is compulsory to abide to the safety guidelines approved by the Ministry of Health and to any public indication which may be issued in the future.

As I said before, the Protocol was created following the current health regulations, which will be updated and adapted to any new regulation that comes into force.

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The AICP Show Announces Lineup of Global Ambassadors and Committees

In an announcement issued in New York, Matt Miller, president and CEO of AICP, and Ali Brown, president and executive producer at PRETTYBIRD and the 2020 Chairperson of the AICP Show: The Art and Technique of the Commercial, released the roster of the Show’s very first team of Global Ambassadors. Hailing from North America, South America, Europe and Asia-Pacific, these industry leaders have been heading up committees they’ve assembled that are tasked with educating the world about the AICP Award Shows and its reputation for judging work to the highest level of creative standards.

The move to accept entries from outside the US, introduced this year, puts The AICP Show on par with the other competitions that make up the AICP Awards – the AICP Next Awards (chaired this year by Tiffany Rolfe, US Chief Creative Officer at R/GA), and the AICP Post Awards (chaired by Chris Franklin, Editor/Owner of Big Sky).

These new global committees – as well as other entrants – have already made their voices heard. In response to their requests, The AICP Awards has extended its deadline to 18th Feb., 2020 at 11:59pm PST (with no late fee). If entrants need even more time, the final deadline will be 24th Feb. at 11:59pm PST (late fees will apply). Entries for all AICP Awards can be submitted here.

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All Together Now: Associations Take the Pulse of the Ad Industry

The Spanish production association APCP, has been striving to avoid being bogged down in politics and to promote the industry in Spain to whoever is in government.
“Spain is going through a period of many political changes and general elections, despite that the advertising production industry remains to be the driver of the audio visual industry in our country,” says Adriana Piquet, director general of the APCP. “One of our missions in the Spanish Advertising Production Association is to sustain and improve the relationship with the public administrations to preserve this position of leadership and success that we have been growing these last few years, regardless what political party governs.”
Indeed, the estimated turnover of the advertising production sector in Spain has grown by 4% over the last two years, suggesting that political uncertainty doesn’t have to mean paralysis… Which will be reassuring for advertisers and production folk in the USA as they face an inevitably heated election in 2020.


LBB – October

  • The Spanish Advertising and Film Production Conference organized by the Association of Advertising and Film Producers (APCP), forms part of the SEMINCI festival in Valladolid.
  • Thursday October 17th: saw the first conference day and the 2nd edition of the APCP Awards.
  • Friday, October 18th second conference day
  • Activities, panels and interviews took place at the Zorrilla Theater in Valladolid

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Economic impact of advertising production in Spain.

The Association of Advertising Film Producers of Spain (APCP) presents the Study on the Economic Impact of Advertising Production in Spain prepared by SCOPEN.

The estimated turnover of the Advertising Film Production sector in Spain is around 457 million euros, 4% more than in recent years.


The APCP’s Guarantee Seal

AICP Newsletter –  Jun 2019

The Spanish Advertising Production Association (APCP) together with the Spanish Association of Standardization and Certification(AENOR) have created the APCP’s guarantee seal verified by AENOR. This certification was born as a mechanism of internal control done by the APCP to ensure that all member production companies fulfill the legal and quality service requirements that the APCP demands of their members.


Spain Triumphs at Cannes 2018

LBB – June 2018

June 18th to 22nd saw the 65th edition of the Cannes Lions festival. The Association of Advertising Film Production Companies Spain (APCP) was present in different activities with its associated production companies.

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A Celebration of Dialogue: The APCP’s Days of Advertising Film Production

LBB Editorial -Nov  2018

For six years the Association of Spanish Advertising Producers (La Asociación de Productoras Publicitarias de España or APCP) has been hosting its Days of Advertising Film Production (Jornadas de Producción de Cine Publicitario), a conference bringing together the country’s top advertising minds to take stock and evaluate the state of play in the advertising industry from a craft perspective. This year was the second of these events to be held in Valladolid – a city in northwestern Spain with a – within the framework of the SEMINCI film festival there.

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APCP Releases Study On The Economic Impact of Advertising Production in Spain

LBB – Feb 2018

The APCP – ‘’Spanish Advertising Production Association” – in collaboration with SCOPEN carried out a study that allows us to estimate how the Audiovisual Production market is configured in Spain based on four key ideas.

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Statement from World Producer Organization

2017/06/29 – AICP

The World Producers Organization held its 12th Annual Summit in Cannes under the organization of the AICP, APA and CFP-E.
Over 100 production company owners and executives from 34 different countries discussed
pressing issues facing the global production industry. As a group, there was absolute resolve that in order to deliver the highest quality product to marketers in the most efficient fashion, bidding procedures must be fully transparent.

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