Jun 22th, 2020 – The Location Guide
Due to the Covid-19, we could not go to Cannes Lions this year, but we feel united as always and we look forward to the next meeting.
The Location Guide wanted us all to feel like we were at the festival while sitting on the couch in our homes instead or while sunbathing on our hammock. That’s why this year they have decided to continue publishing its magazine Makers to make it available to a select group of the usual international attendees by sending it to their homes.
From APCP, we are also grateful to have been able to offer a cocktail of “Spanish seduction” between the pages of his magazine.
We are proud and glad of the opportunity to participate in this special edition. Happy to offer an advertorial in which we talk about the Spanish industry encouraging the realization of shootings in our country.
Here you can read the full article at PDF format
Jun 5th, 2020 – Little Black Book
Emerging bruised and confused from the coronavirus, my Spanish father-in-law’s metaphorical pun of cornadavirus is an apt description at how this pandemic caught us all by the bull’s horns and threw us to an uncertain fate.
Raising our still spinning heads from the dirt, I’m encouraged to see our film production industry finding solidarity in a shaken world that is slowly bringing the more immediate solutions into focus. We are leaning on one another to recover our footing.
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Jun 1st, 2020 – The Location Guide
Shot on May 20th at Servicevisión facilities in Barcelona the spot follows the Spanish Association of Advertising Producers (APCP) protocols for filming during Covid-19. The script takes us through how each scene is prepared and how every department will function under the filming guidelines.
Directed by Ricardo Jr. Albiñana We Are Ready stars actor Luka Peros from Netflix’s Money Heist and has been released by the APCP so that filmmakers in Spain and abroad will feel confident and comfortable ahead of shooting in the country.
The script reveals what the reality of filming during covid-19 looks like under health and safety protols. Each department, from catering to markeup and wardobe, is highlighted as well as the new normal of remote shooting, gloves, facemasks and face shields on set.
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May 6th, 2020 – The Location Guide
How is the APCP supporting the industry at this time?
From the beginning of the state of alarm in our country, we were working daily to adapt ourselves to the new work methodologies always taking into consideration the workers’ health. We are facing an unfamiliar situation in which we have to give our best suport to our partners.
On the 20th of April, the APCP shared a work Protocol that was created following the current health regulations, which will be updated and adapted to any new regulation that comes into force.
The aim of this Protocol is to foster the economic recovery of the advertising film industry, whilst protecting the workers and supporting public health in order to contribute and adapt to the current situation.
We are closely working along with public administrations and competent entities to get to know how the situation is developing daily so to how the industry can continue doing through it.
How were the protocols created and were they done in consultation with members?
Everything that is said in the Protocol was reviewed by legal departments and by the most important Medical and Occupational Safety companies at the audio-visual industry in Spain such as Geseme and PrevenCine. Furthermore, AENOR will certify that all associates comply with it.
It is compulsory to abide to the safety guidelines approved by the Ministry of Health and to any public indication which may be issued in the future.
As I said before, the Protocol was created following the current health regulations, which will be updated and adapted to any new regulation that comes into force.
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