DOWNLOAD BASIC PRINCIPLES OF GOOD PRACTICE

We defend the interests of advertising producers

The Association of Spanish Advertising Producers, APCP, brings together the principal advertising producers of the country, defending the economic and social interests of this sector and the economic and social interests of the partners inside the global framework of the market’s needs. It  actively communicates with different agents of the industry: associations, clients, agencies, production companies, artists, technicians, national and international suppliers, as well as the corresponding official organizations.

 APCP Warranty Seal

At the APCP we realized the need to seek an independent party and with proven solvency to periodically check that associated producers comply with the legal requirements and quality of service we wanted to offer to our customers, both Spanish and foreign. We considered AENOR to be the most suitable for the task, so we contacted them and got to work. Thus, the APCP Warranty Seal verified by AENOR was born. This seal guarantees that all producers belonging to the APCP meet the legal requirements and quality of service that was unanimously agreed by all the members back in 2014. Every member of the APCP has gone through an initial audit performed by AENOR auditors to ratify compliance with all requirements. Moreover, all associated producers must pass an annual control audit, also conducted by AENOR auditors. An essential requirement, to become a member of the APCP, is obtaining this  APCP Warranty Seal verified by AENOR. Therefore, those associates unable to get such seal must leave the APCP. What started as a mechanism for the internal control of the APCP associates is now becoming a benchmark for advertisers, agencies and production companies in and outside of Spain. Similarly, this measure has been very well received statewide and also on a district and municipal level where the APCP Warranty Seal is seen as a guarantee of good practice.

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