The Association of Transformative Creativity Agencies (ACT), the Spanish Association of Advertisers (aea), and The Spanish Association of Advertising Producers (APCP)  have reached an Agreement of Best Practices on the advertising production process.

These documents attempt to address the main concerns and needs of the audiovisual advertising production ecosystem, and the three associations are determined to implement this first agreement with other subsequent agreements that favour modernisation, efficiency and transparency in the sector.