Green production. Sustainable advertising filmmaking is possible

The world is in no mood for jokes and it is time to take the Sustainable Development Goals seriously.

In 2015 world leaders agreed on 17 Sustainable Development Goals (SDGs). There were established as a commitment for governments, the private sector and the general public to ensure a better and more sustainable world by 2030, the year in which we will analyse whether the challenge has been met.

Today, sustainable development is an important social concern and efforts are beginning to be made to change production models. There are sectors such as electricity, food and transport where the necessary changes are more evident, but they are not the only industries that are taking part in this change.

However, until recently there has been little real concern for the environment and sustainability.

Sustainable development is development that meets the needs of the present generation without compromising the ability of future generations to meet their needs.

Advertising production is an ever-growing sector. The demand for projects for television and content platforms is growing all the time.

Our sector works on a project basis, generally in an ephemeral way, creating scenarios for filming with a very short useful life, consuming a large amount of resources and generating negative impacts on the environment and society.

The key to being more sustainable is common to all sectors and people: reduce the negative impacts and increase the positive ones. Actions such as reducing electricity consumption, recycling sets or building them with environmentally friendly materials, optimising transport during shooting, eliminating single-use plastics, creating beneficial conditions for crew members… are some of the most obvious ways to make this industry more sustainable.