Sustainable development is defined as development that meets the needs of the present without compromising the ability of future generations to meet their own needs, ensuring a balance between economic growth, care for the environment and social well-being.

To speak of well-being in advertising production is to speak of sustainability: A requirement increasingly demanded by companies, clients and our planet. Being sustainable is synonymous with efficiency!

In this section of our website you will find some of our proposals and actions to create a greener industry.

At the APCP we have been committed to this cause for years. All the production companies that belong to the APCP undergo an annual audit by AENOR that guarantees the quality of their work. Among the requirements to obtain the APCP certificate, AENOR audits the environmental care through the state of the locations used in the shoots. In turn, production companies must have an environmental policy/commitment identifying those aspects in which their activity can generate impacts on the environment and putting measures in place to minimise them.