Did you know that two percent of all carbon emissions worldwide come from information and communication technologies? Yes, that’s right, it may sound crazy, but according to a study by…
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Sustainable development is defined as development that meets the needs of the present without compromising the ability of future generations to meet their own needs, ensuring a balance between economic growth, care for the environment and social well-being.
To speak of well-being in advertising production is to speak of sustainability: A requirement increasingly demanded by companies, clients and our planet. Being sustainable is synonymous with efficiency!
In this section of our website you will find some of our proposals and actions to create a greener industry.
At the APCP we have been committed to this cause for years. All the production companies that belong to the APCP undergo an annual audit by AENOR that guarantees the quality of their work. Among the requirements to obtain the APCP certificate, AENOR audits the environmental care through the state of the locations used in the shoots. In turn, production companies must have an environmental policy/commitment identifying those aspects in which their activity can generate impacts on the environment and putting measures in place to minimise them.
It has been a while since we started making our industry a more sustainable sector. One of our tasks is to provide our production companies with tools to make their…
Last Wednesday we went to the Film Academy for the presentation of the Green Seal for audiovisual sustainability, developed by Creast. The event was opened by Mariano Barroso and then…
We have already mentioned several times that during the IX Commercial Film Production Workshop we worked with two companies, Greemko and Creast, who helped us to measure our carbon impact….
R4Films organized a conference for professionals within the framework of SUNCINE to talk about ”Eco Assistance in Audiovisual. Ensuring sustainable production shoots and festivals”. This meeting will be attended by…
You can now download the GUIDE TO THE INCORPORATION OF SUSTAINABILITY CRITERIA IN FILMING AND SHOOTING by ICEC through the Catalunya Film Commission, a tool that proposes measures applicable in…
On Tuesday, September 28th at Cineteca, Sala Plató, Alba Barneda, Head Production of Canada, was there, as a representative of the advertising film sector and the APCP in the round-table…
A few weeks ago we revealed the first Green Shooting APCP Guide in collaboration with Green The Bid, in it we tell you about practices to achieve sustainable production. By…
The IV edition of the APCP Awards will be presented this year. They are formed by 23 categories to reward the talent and professionalism of the Spanish sector in the advertising film…
Last week I told you that we aim to inspire, inform and ultimately encourage people to act and change our production model to Zero Waste and Carbon Neutral. To achieve…
