Since its birth in the 1990s, CSR has defined a new way of approaching business activity.
Its basic principle is simple: direct companies based on the management of the impacts that their activity generates on their stakeholders: clients, employees, shareholders, local communities, the environment and on society in general, because it is required by law, because they are part of its function, or because the organization assumes it voluntarily.
We are not only talking about a responsibility with the environment, but also with everyone who is affected by the activity of the company.
In an increasingly competitive and global world, organizations are more aware of their active role as generators of wealth, employment, quality products and services and as well as other benefits for their shareholders, customers, employees, suppliers and other interest groups of the communities and environments in which they operate. Companies and other types of organizations can and should contribute to sustainable development through the commitment of their leaders to establish a business culture based on integrity, transparency, honesty and compliance.
What motivates its appearance in the business world?
In a context of globalization, a debate is opened around this social responsibility, CSR, as a tool that serves to reduce the negative impact of companies in general and multinationals in particular, on social and labor rights, the environment and ultimately, on Human Rights.
CSR is a cross-cutting concept that affects the different areas of company management, so the activities carried out within the framework of CSR must be:
- Linked to the basic activity of the company
- Have a vocation of permanence
- Involve a commitment from top management
There is an agreement on the major thematic areas covered by CSR: economic, social and environmental. However, if something characterizes CSR, it is its multidimensional nature that affects different areas of company management:
- human rights
- work and employment practices
- health protection
- environmental issues
- fight against fraud and corruption
- consumer interests
Each company (production companies included) must develop its own CSR programs based on the needs of its community and trying to generate a positive impact on society, but there will always be doubts, and it’s reassuring to know that someone with the necessary knowledge confirms that what we are doing is correct.
That is why we have the collaboration of entities such as AENOR, which issues certificates of social responsibility for all areas of the company: from environmental management, through codes of conduct, management of social responsibility …
The APCP has the AENOR seal (verified each year by means of an exhaustive audit) by which we include in our action policy some minimum requirements divided into three main categories: General requirements, Legal requirements and Service quality Assurance Requirements, mandatory for all Associates. A tailor-made suit for our sector and productions, taking into account all these requirements and values.
If you are interested in knowing more, click on this link, which will take you directly to our CSR programs.