We are increasingly moving towards a greener audiovisual world and are taking into account the real importance of environmental sustainability. Green the Bid, the organisation focused on helping the advertising…
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Sustainable development is defined as development that meets the needs of the present without compromising the ability of future generations to meet their own needs, ensuring a balance between economic growth, care for the environment and social well-being.
To speak of well-being in advertising production is to speak of sustainability: A requirement increasingly demanded by companies, clients and our planet. Being sustainable is synonymous with efficiency!
In this section of our website you will find some of our proposals and actions to create a greener industry.
At the APCP we have been committed to this cause for years. All the production companies that belong to the APCP undergo an annual audit by AENOR that guarantees the quality of their work. Among the requirements to obtain the APCP certificate, AENOR audits the environmental care through the state of the locations used in the shoots. In turn, production companies must have an environmental policy/commitment identifying those aspects in which their activity can generate impacts on the environment and putting measures in place to minimise them.
Creast, a Spanish technology company specialising in the prediction, reduction and measurement of the carbon footprint in the audiovisual sector, has strengthened its advertising department with the incorporation of Marisa…
Sustainable events with Creast. Sustainability report of the X Advertising Film Production Workshop.
At APCP we are aware of the impact that the production of events has on the environment, which is why we signed an agreement with Creast, a company dedicated to…
One of the main challenges that the audiovisual advertising film industry faces is the timings of the industry. From a sustainability standpoint, this speed and the tight deadlines entails a…
How to carry out the production process in a sustainable way? This is the question with which the Green Film Lab will start its presentation at the Sitges Festival during…
As we all know, not every department participating in advertising productions must pay the same attention to the same elements when talking about sustainability. Some need to pay more attention…
Just like in any other industry, the advertising and cinematographic world is growing concerned about being able to guarantee sustainability in the making of their projects and productions. However, many…
As we already know, all professionals and companies should join in the common goal of fighting for a sustainable and environmentally responsible industry. Therefore, this week we will explore the…
Isn’t a secret that, in our country, there is a wide variety of outdoor locations, ideal for productions and filming. We have deserts, forests and even beaches that have been…
The course towards an economically and environmentally sustainable audiovisual industry More than a year from the presentation of the “Spain Audiovisual Hub of Europe” Plan, from where the Spain Audiovisual…
