At APCP we are aware of the impact that the production of events has on the environment, which is why we signed an agreement with Creast, a company dedicated to the reduction and measurement of the carbon footprint and specialised in the entertainment sector, to reduce, measure and compensate the carbon footprint of the X Advertising Film Production Workshop (APCP Week), held at the end of September in Valencia.
After predicting the event’s CO2eq emissions, a reduction plan was drawn up for employees and suppliers based on the application of sustainability measures such as carpooling and choosing sustainable hotels.
At the end of the conference, Creast carried out a rigorous and evidence-based measurement of the main areas of CO2eq emissions (energy, mobility, catering, materials, waste, accommodation and water), in order to know the real impact on the planet, and thus be able to offset this carbon footprint through a reforestation project in the Amazon.
The carbon footprint measurement carried out by CREAST follows the GHG – CO2eq. measurement protocol, for emission scopes 1, 2 and 3, using the official emission factors of MITECO (Ministry for Ecological Transition and Demographic Challenge) and UNFCCC (United Nations Framework Convention on Climate Change), keeping the traceability of data and evidence in accordance with the European Standard ISO 14067:2019.
This year the result of the report is positive compared to other events of the same characteristics. The gender balance stands out, with 68% of women employed in all phases of the project.
The result of total tons has been 6.40 T CO2eq so to compensate and obtain a carbon neutral 6 trees are going to be planted.
This calculation starts with the weight of the tree (biomass). It is estimated that approximately 50% of its biomass is Carbon, from which CO2 is “derived”, which has a factor of 3.67 to 1. In other words, for every part of Carbon, 3.67 parts of CO2 are stored.
The chosen offset project was Saving The Amazon, a foundation committed to offsetting the carbon footprint to prevent global warming. Together with the local indigenous communities, they plant and care for trees in their territory, avoiding the development of activities that generate deforestation, conserving the ecosystem and economically and culturally strengthening the members of these communities.
In the following link you can see the full report and some recommendations to reduce the impact of events: