K is for Knowledge is the key to sustainable audiovisual training focused on advertising filmmaking, which has come on strong to promote and provide tools for sustainability in all activities…
Read More
Sustainable development is defined as development that meets the needs of the present without compromising the ability of future generations to meet their own needs, ensuring a balance between economic growth, care for the environment and social well-being.
To speak of well-being in advertising production is to speak of sustainability: A requirement increasingly demanded by companies, clients and our planet. Being sustainable is synonymous with efficiency!
In this section of our website you will find some of our proposals and actions to create a greener industry.
At the APCP we have been committed to this cause for years. All the production companies that belong to the APCP undergo an annual audit by AENOR that guarantees the quality of their work. Among the requirements to obtain the APCP certificate, AENOR audits the environmental care through the state of the locations used in the shoots. In turn, production companies must have an environmental policy/commitment identifying those aspects in which their activity can generate impacts on the environment and putting measures in place to minimise them.
At the APCP we are convinced of the need to incorporate sustainability criteria in audiovisual productions. A universal call to action to end poverty, protect the planet and improve people’s…
Being sustainable is no longer an option, but a necessity for any organisation that wants to have a present and a future, regardless of its area or sector and its…
CICLOPE introduces Sustainability Summit, a new series of events designed to foster in-depth discussions born out of the urgency for a more sustainable advertising industry. The first session will be…
At the APCP we firmly believe that talking about the future means talking about sustainability. Without sustainability there is no long-term future. That is why, for years, through our APCP…
“Ideas that may be uncomfortable today may find their place in the future” – This is the premise of C Day 2021, organised by the Club de Creativos (c de…
There is an African proverb that says: “If you want to go fast walk alone, if you want to go far walk together”. The whole is more than the sum…
The concept of the “3Rs” (Reduce, Reuse, Recycle) is also valid and useful in advertising film production and audiovisual production in general. The world’s prevailing economic model for years has…
The Sustainable Development Goals and the proposals of several national organisations, including APCP, inspire the Decalogue presented by València Film Office. Valencia joins the challenge of the SDGs through our…
We told you about it at the beginning of the year in our newsletter. One of our goals for 2021 is to continue our commitment to a greener industry. Care for…
