There is an African proverb that says: “If you want to go fast walk alone, if you want to go far walk together”.
The whole is more than the sum of its parts, so when we collaborate together and work together we are better and we go further.
In order to achieve sustainability in audiovisual productions, it is essential to create alliances between the different actors in the sector:
You can start with your own staff. Raise awareness of why sustainability is important in the day-to-day running of your production company and on shoots. Appoint a Green-runner to organise and coordinate the process and set common environmental goals. Create motivational initiatives such as rewarding “Green” people on set.
Try to find and choose sustainable suppliers, both in the use of materials and in the management of their service: office supplies, catering, transport, technical equipment, hotels and accommodation, etc.
Join projects that promote the development of sustainability. Partner with others to create new initiatives for improvement.
These are just a few of the many actions we can take if we decide to work together for the planet and the well-being of present and future generations.