On the occasion of the collaboration between APCP and El Sol, we share the BTS process of how the historical reel was prepared, together with the production company Agosto and Deluxe. This reel is full of the most relevant El Sol Festival awards and some of the best productions of advertising films by our associates in the recent years.
. According to Toni Moreno, of Agosto “to summarize 10 years of our craft in just one hour is almost an impossible mission with what we apologize for those pieces that could not be included. In any case, we have tried to capture the best works of the APCP production companies through those spots that combine craftmanship, creativity, truth and originality in their composition. Pieces that were recognized in multiple festivals, both nationally and internationally, making our job admired and respected not only locally but also globally. Works that we can be proud of for their technical quality but above all, because they all manage to move us. This is, undoubtedly, the engine that has to give us impetus to keep striving to defend good craft”
Moreover, we were delighted to have Deluxe, who contributed with graphism and sound equalizing.
