The last round table discussion and presentation took place at 13:15 noon. Toni Moreno, Executive Producer and Partner of Agosto, and Miguel Ángel Fernández-Belando, Producer of Agosto, closed the 11th…
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After the round table discussion, J&B’s “Orgullo de pueblo” and the agency El Ruso de Rocky took place. Guillermo Arce, Executive Producer of La Joya, talked about how the brand…
At 12:00, a round table discussion took place on International Service is possible in Spain. The participants were: Juan Cano Trujillo “Nono”, CEO and Executive Producer of Sur Film; Bea…
AI is a booming topic today, which is why The Magic of the Impossible – What do we know about AI? was the next round table discussion. In this case,…
From 10:45 to 11:05, Félix Muñoz, independent marketing and communication consultant, was in charge of the presentation Generative AI: rethinking the way of doing and valuing advertising production, which was…
This roundtable is a classic APCP event that brings together creatives and producers to talk face-to-face about industry issues that don’t normally come to light. Who were the participants in…
The first presentation of the XI Jornadas de Producción de Cine Publicitario started at 16:00h: “Producción al Detall” with Ricardo Llavador, Creative Director of Prodigioso Volcán and the stellar appearance…
After the opening of the doors of the Talía Theatre, Johann Wald was responsible for inaugurating the 11th APCP Advertising Film Production Conference. Wald, who has accompanied APCP to Valencia…
We are excited to announce a partnership between the Asociación de Productoras de Cine Publicitario (APCP) and Little Black Book (LBB). As of now, new APCP members to LBB get…
It is said that a friend is like a treasure, someone you can always rely on and lean on. Therefore, when it comes to traveling, being accompanied seems to enrich…
