At last the day we get back together at the Spanish Meeting Point in Cannes Lions has return, organised along ICEX – Invest in Spain and ALÍA.
Under the motto “Spain, a country worth shootin’ in” we enjoyed an afternoon where advertisers, agencies, production companies and service companies reconected.
We shared and interesting networking with spanish ham thanks to the sponsorship of Cuchara de Palo and his ham cutter, spanish Mahou beer and live music.
There were a series of talks where different profiles joined and talked about different actual topics from the industry and the spanish audiovisual production.
The opening of the program was “We are craft” with Olivia López -jury of the festival and executive producer at Pickle Music- and Cesar Vacchiano De La Concepción, president and CEO of SCOPEN. They speaked about the high quality of spanish productions and gave recommendations for tthose who submitt pieces to be better scored by the jury.
The Spain Hub Audiovisual presentation came with Eva Julia Hernández López, Promotions Coordinator at ICEX – INVEST IN SPAIN; and Miriam Fernández Fernández Audiovisual Project Manager en Invest at ICEX – INVEST IN SPAIN.
ICEX-Invest in Spain presented the strenghts of the spanish audiovisual sector and explained the Spain Audiovisual HUB Plan, which the Spanish Goverment pretends to transform Spain in the audiovisual hub of Europe, and detailed one of the measure: the Spain Audiovisual Bureau. This tool, commissioned by ICEX, is a centralised point of all the information related with the internationalization of the audiovisual industry, both to attract investment and filming to Spain, and to help Spanish companies and productions to develop their projects abroad. All these concepts were also explained, the following day, during the World Producers Summit before a large group of international producers. both to attract investment and filming to Spain, and to help Spanish companies and productions to develop their projects abroad.
Diversity in the industry was discussed on “We are diversity” and had the pleasure of hearing from Tanu Anand, Founder/ Creative Talent Rep, Mother & Dragons, Berlin, Founding Member Owned by Women, Ingrid Bragemann, Executive Producer & Founder Tantor Films , Chile, Founding Member Owned by Women, Emma Daines, Manager, Owned by Women, Nitzan Hoffman, Music Supervisor Treble Rebel Berlin and Former Gerety Awards Executive Jury and Lucía Ongay, Co-Founder, Gerety Awards.
With the purpose of highlighting the advertising film industry in Spain, Óscar Pérez, general director of EPC, presented several of the most important advertising recordings in our country to the guests and highlighted the importance of ALÍA and the technical industries that we have in Spain. in “We are ALÍA”.
“We are production and service” closed these small meetings and it was done by Laura Serra Estorch -producer in Canada- and Gordon Mackinnon -managing partner and EP in TwentyfourSeven. They explained how the service is in our country, the locations we have, as well as the great human talent we have and what makes it really attractive for international clients to come shoot here and to illustrate it they gave the example of several video clips of Dua Lipa .
The event ended with the performance of a great violinist who performed in tribute to Ukraine.
Finally, we thank our dear sponsors Aluzine, Antiestático, Canada, Cine Tools, Cuchara de Palo, Deluxe, EPC, Fight Films, Google, Tu Contacto Cine, Landia, Mahou, Primo, PSN, Smile, Spiral, TwentyFour Seven y Widescope ; and three big collaborators: Creast, Gerety Awards y Scopen.
One more year we close with a great taste in our mouths and looking forward to seeing each other at the next festival.
