‘Not even post-production would fix this’.

By September 16, 2022 APCP Conference, News No Comments

The 30th of September, we will put an end to the 10th edition of the Advertising Film Production Conference with a round table where we will acknowledge the value of the post-production process.

This round table, called ‘Not even post-production would fix this’, will be moderated by Mª Jesús Horcajuelo, Founder and Executive Producer of Only 925, a production company that works with passion for big agencies and advertisers in Spain, and that has the ability to carry out any project no matter its size. They are present in the international industry through its second brand, Team Works.

This table arises from APCP’s relationship with AEPP (Asociación de Empresas de Postproducción), and this year as sponsors they are organisers of this meeting.

For this event, we will have an extensive group of professional with us: Ramón Arteman (Director of Metropolitana/AEPP), Dani Espinet (Co-Founder of BSO, Composer & Sound Designer/AEPP), Mariluz Chamizo (Audiovisual Production Director at TBWA), Oriol Puig (Executive Creative, Director & CoFounder of TRIZZ) David Alcalde (Director of ADDP) and Pablo Pérez-Payá (Senior Production Consultant & Business Leader at MurphyCobb & Associates).

Thanks to the different perspectives from these experts we will have the chance to understand at a deeper level the relevance of the same. Let’s get to know a bit more about them!

As the CEO of Metropolitana, Ramón Arteman has worked in projects from different industries, with brands like SEAT, Louis Vuitton and in the music videos for international artists like Dua Lipa.

As for Dani Espinet, he is one of the founders of the music production company BSO. The company provides musical composition, sound post-production and record services. In addition, it has taken part in campaigns for LG, Línea Directa or WiZink.

Mariluz Chamizo from TBWA will also be a participant. As the Audiovisual Production Director, she boosts the companies’ exponential growth through her work, which she has done together with brands like McDonald’s, Correos or El Corte Inglés.

Regarding Oriol Puig, Executive Creative, Director & Co Founder of TRIZZ, an organisation focused on directing, producing and creation of VFX; during the last few years he has worked with international brands, like Logitech, Dove and Geox.

David Alcalde is the Director of the Asociación de Directores y Directoras de Publicidad (the Association of Advertising Directors), so he will be able to give us a wider image of how the directors take post-production into consideration.

And last but not least, we will have Pablo Pérez-Payá with us, the Senior Production Consultant & Business Leader of MurphyCobb & Associates, which has many services available, like consulting, counselling, strategic design and general production.

If you would like to know more about the post-production process, its role and how it affects the final result, this conference is the perfect place to satisfy your curiosity. Come with us to the APCP WEEK this September and acknowledge your value.


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