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By November 11, 2022 News No Comments
  1. Sitges Next presents the latest trends in communication with top experts.
  2. LIA: announces the 2022 winners of the year in Europe.
  3. The One Club For Creative: Celebrate with the 20 Young Guns winners!
  4. Eurobest announces its first shortlist for 2022.
  • Sitges Next presents the latest trends in communication with top experts. 

The Sitges Next Festival of Innovation in Communication is taking place right now and features a programme of experts in different communication disciplines, who address new trends, analyse cases and discuss processes and proposals.

The festival has more than 600 registered participants and you can also follow it live on its YouTube channel.

35 professionals, with extensive experience and knowledge, are taking part in the 25 Sitges Next sessions.  The programme brings together top-level figures from all over the world, such as Mexican Jorge Calleja, CCO of Meta Reality Labs (Los Angeles); Jordi Pont, creative director at Nike (Amsterdam), and Edu Pou, director of Metacampus (Australia).

The programme also includes other experts, both creative and managerial, strategists and producers, who stand out for their contributions to innovation in communication. This is the case of Ramsés Albiñana, Astrid Altadill, Daniel Calabuig, Jordina Carbó, Javier Castán Mirapeix, Eva Conesa, Mathieu Félix, Uri Fernández, Javier Gallego, Pablo García, Sergio García, Alfonso García Valenzuela, Mertixell Guitart, Olga Llopis, María López – Chicheri, Edgar Martín – Blas, Pablo Muñoz, Álex Pallete, Carlota Pi, Jordi Puente, Edu Pou, Frdo Sanz, Toni Segarra, Germán Silva, Agustín Soriano, Elisabeth Tripiana, Vicky Vasán, Oriol Uria, Alba Vence, Ximo Villaba and Isabelita Virtual.

Yesterday afternoon, two of our producers, Oriol Uria (Garage Films) and Ramses Albiñana (Albiñana Films), took part in the conference on new languages, new formats.

Next also includes a session for entrepreneurs, to be held today morning at the Palau de Maricel, by Carles Ortet, entitled Communication: the business doping necessary for 2023.

  • LIA: announces the 2022 winners of the year in Europe. 
LIA has the highest calibre of jurors from across the globe. All rounds of judging were done onsite in Las Vegas. Our judging process has no pre-judging. Each juror sees every piece of work in their respective Categories. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions.
Of The Year Awards are calculated based on a point system allocated to the winning work chosen by the Juries across all competitions. LIA uses the creative credits that are input at the time of entry to award those points, regardless of the entrant.
Barbara Levy, President of LIA, said, “There is such a diversity of work and talent in Europe. You can see it from the work that has been awarded.  Great ideas, great executions which resulted in great honor.  Congratulations!”
Ogilvy was named Regional Network of The Year in Europe. Points from five companies contributed to them winning this prestigious regional award – DAVID Madrid (14 statues); Ogilvy Greece (3 statues and 1 Finalist); Ogilvy Milan (2 statues) and Ogilvy UK (15 statues and 12 Finalists). These wins contributed to Ogilvy being named Global Network of The Year.
DAVID Madrid named Regional Agency of The Year for Europe.
Jung von Matt was named Regional Independent Network of The Year for Europe. Jung von Matt DONAU, Vienna contributed to them winning this prestigious award by bringing home their first Grand LIA for Creativity in PR for Vienna Tourist Board titled “Vienna Strips on OnlyFans”, they were also awarded two Gold, a Silver and a Bronze. Points from Jung von Matt Hamburg and Zauberberg Productions Berlin also contributed to Jung von Matt being awarded Regional Independent Network of The Year.
SERVICEPLAN Germany, Munich wins both Regional Independent Agency and Regional Design Company of The Year for Europe with five Gold, eight Silver and six Bronze; two of the Gold Statues and a Silver for Design. All of these contributed to SERVICEPLAN being named Global Independent Network of The Year.
Iconoclast Germany, Berlin was named Regional Production Company of The Year for Europe. In addition to points awarded for their three Gold and one Silver Statue for WhatsApp Titled “One”, points were awarded for work they produced for SERVICEPLAN Germany.
The Mill was named Global Post-Production Company of The Year and Regional Post-Production Company of The Year for Europe points were awarded for two Gold Statues that they brought home and work they produced for CYW Madrid (4 statues); Leo Burnett Frankfurt (4 statues and 2 finalists) and Publicis Italy (1 statue).
Regional Music & Sound Company of The Year for Europe was awarded to 750mph, London points were awarded for the six statues they took home (3 Gold, 2 Silver and a Bronze) and winning music they worked on entered by duotone audio group (1 statue); Riff Raff Films (2 statues) and Time Based Arts (1 statue).
Regional Radio & Audio Company of The Year for Europe was awarded to Accenture Song, Brussels. Points were awarded for their work on Afasie.be/aphasia.org winning three Gold and one Bronze statue.
The following companies were honored with the 2022 Global of The Year Awards:
Global Network of The Year: Ogilvy   
Global Independent Network of The Year: SERVICEPLAN
Global Client of The Year: Dole
Global Agency of The Year: alma DDB, Miami
Global Independent Agency of The Year: L&C, New York, New York
Global In-House Agency of The Year: draftLine
Global Health & Pharma Network of The Year: IPG Health
Global Health Agency of The Year: AREA 23, an IPG Health Company, New York
Global Pharma Agency of The Year: AREA 23, an IPG Health Company, New York
Global Independent Health & Pharma Network of The Year: Real Chemistry
Global Health & Pharma Client of The Year: Hip Hop Public Health
Global Production Company of The Year: The Pack, Mumbai
Global Post-Production Company of The Year: The Mill
Global Music & Sound Company of The Year: Canja Audio Culture
Global Design Company of The Year: L&C New York, New York
Global Radio & Audio Company of The Year: JSM, New York
In total, 754 LIA statues and 230 finalists were awarded to 45 countries with the United States leading with 254 wins, followed by Germany with 87, the United Kingdom with 53 and India with 37 statue winners.
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners
  • The One Club For Creative: Celebrate with 20 Young Guns winners!

The Young Guns 20 winners’ party will be held at Sony Hall in New York on 16 November.

A diverse group of 31 creatives and teams from 10 countries and regions have been named winners of the prestigious Young Guns 20 competition, which celebrates creative professionals aged 30 and under.

This year’s entries came from 38 countries and were judged by a jury of 96 high-profile creatives, almost half of whom have been YG winners in the past.

All the winners are phenomenal, but which one is your favourite? Vote for the one you think deserves the Young Guns Creative Choice Award. Voting ends on Monday 14 November at 11:59 PM PT.

  • Eurobest announces its first 2022 shortlist

Eurobest has announced today its first shortlist for 2022, the Innovation Eurobest Award. From 14 entries, 6 have been shortlisted; German entrants have received the most shortlists, followed by Finland and the USA.

Innovation Jury President, Andreia Vaz, Head of Innovation & Digital Transformation, Nestlé Iberia, Spain & Portugal comments, “The Innovation Jury looked for work that shifted our perspective, creative work that at the light of the different sub-categories’ lenses, brought flair with ingenious solutions, be it at the level of the innovative idea itself or at how innovative the craft of the execution was. Ultimately, we looked for work that is impactful at a larger scale for our society, by taking into account the cultural nuances we have in Europe, hence why it’s great to have such a diverse Jury on board. The prevalent themes for this year relate to social issues we’ve been living with for years, such as gender inequality, racial inequality, gender diversity, planet sustainability and human foundational values such as health, accessibility or education, and we’ve seen great work shedding a fresh light into some of these issues. As we continue our judging, we’ll keep in mind to award medals to the work that can be a role model on how creative work can have an impact in this context.”

Shortlisted entries are as follows:

  • ‘Dot Pad. The First Smart Tactile Graphics Display.’ for Dot Incorporation, by Serviceplan, Munich.
  • ‘Virén Chair’ for Fortum, by TBWA, Helsinki.
  • ‘Backup Ukraine’ for Polycam X UNESCO X Blue Shield, by Virtue Worldwide, New York.
  • ‘Anti Look – The Life-Saving QR Design’ for Johanniter, by Scholz & Friends, Berlin.
  • ‘myPiggy – Germany’s First Smart Piggy Bank’ for My Family Finance, by Cheil, Frankfurt.
  • ‘Loving Touch’ for Nivea, by Publicis One Touch, Hamburg.

All other shortlists will be announced on Wednesday 30 November. The Gold, Silver and Bronze winners will be announced on Monday 12 December, followed by the Grands Prix and Special Awards winners on Wednesday 14 December. All shortlists can be found at https://www.lovethework.com/en-GB/eurobest-2022.

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