Everything that happened at AICP Week 2021

By July 29, 2021 News No Comments

On July 27th, 28th and 29th, AICP’s big virtual gathering took place: a live show where we celebrated the craft, ingenuity and creativity of our industry. 

AICP Post Awards, AICP Next Awards, AICP Show

AICP Week extolled the power of advertising film that propels the present into the future.

Here you can see all the winning entries.

The night of the 28th, the AICP Next Awards gala, awarded the works that are trending in Branded content & entertainment, Creative data, Digital Experiences, Experiential, Influencer, Innovation, Integrated campaign, Purpose driven, Real time engagement, Social y Web film.

We were able to enjoy ingenious ideas that use new technologies to create user experiences and generate conversations and action towards a more inclusive world. 

They talked about how the connections between brands and consumers are evolving. Also how the strategy has changed with the influencers’ collaborations with brands. Now they are the ones who develop their own content instead of subscribing to the words of the brands; thus creating a more real message.

On Thursday 29th at 19:00, New York local time, the last day took place: AICP Show 2o21 – Within the jury of these awards we have the participation of Gordon Mackinnon, Managing Partner / EP at Twenty four SevenBlanca Aysa, Owner & Managing Director  at our partner company: Planb.

We finish by reminding you that here you can watch all the winning entries, both from this year and from previous years.

Congratulations to all the winning pieces and participants! As always, it is a pleasure to be connected from across the world to celebrate the talent and work that unites us so much. 

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