On 16th June we were able to enjoy a wonderful interview with our APCP director, Adriana Piquet at Onda Benidorm‘s radio programme. We talked about the process and requirements of the production of advertising films, on the occasion of the Harry Kane‘s shooting; an APCP production company.
The audiovisual sector is going through a good time. The imminent explosion of film shoots brings to light a handicap that we must work on: the agility of the required permits.
That is why at the ACPC we believe that good cooperation is necessary between all those involved in advertising production and also between public institutions, in order to speed up filming.
Thanks to Benidorm Film Office, the team from the Harry Kane production company was able to shoot in the city of Benidorm, offering them all the possible facilities and permit management.
The special attraction of the city’s urban beaches is an advantage that few cities have. In addition, the technical and human team of the Benidorm Film Office (BFO), offers professionals of the audiovisual sector essential help to speed up productions.
From the APCP we work to ensure that the advertising production process is carried out with the utmost care and that both the equipment and the place that receives us is protected as it deserves. This action is essential in order to be able to work with peace of mind and continue to generate work responsibly.
But without a doubt we cannot forget a fundamental part, the citizens, whom we must reach and involve. An action that Benidorm Film Office does very well, thanks to Onda Benidorm, this is made possible with a monthly space where they conduct interviews about the productions they host and give a voice to the sector. In this way the population is sensitized, being pro-active in welcoming filming. This is a recommendation that the APCP has been making for the last 5 years to all public administrations.
As Rosa Llorca said, many advertising film productions have been made in Benidorm, but there is a huge difference when it is an APCP production company. The quality, the care and the deployment were aspects that Rosa highlighted.
Together we can do more!
