At work you may encounter all kinds of colleagues. You will like some of them better and others worse. In a few years, it is possible that we will have a somewhat special colleague at our side. Artificial Intelligence seems to be here to stay and companies will use it as a worker, so get ready for your creativity to compete with an algorithm for the”employee of the month”!
In this new article we mention to you some of the AI tools that the advertising and marketing industry can use. Tools that will make you feel like you’re working with an army of advertising robots.
The AI: a new partner in the workplace. By ThisIsEngineering
ChatGPT is an AI chatbot application that is specialized in dialogue, capable of generating scripts for advertisement, suggesting ideas… Another of its advantages is its ability to collect contact information and guide users through the purchasing process. This type of AI can interact with website customers, offering personalized recommendations or resolving doubts, among other things, and can generate more business opportunities.
In the case of advertising, ChatGPT can help a brand’s image so that the message and the company have more coherence.
Jasper is a writing assistant. From words, it generates, in a few minutes, customized content such as sentences, paragraphs or documents. It has a number of templates that allow it to be adapted to advertising copy and e-mails, among other things.
MarketMuse is a tool that has an editor, which makes the editing process easier, supporting the workflow from start to finish. It can be a source of inspiration for an artist and can propel them to create extraordinary works.
Midjourney is a platform that use advanced algorithms in order to create images from text. It is able to generate them related to the text that has been written. It can be used for advertisements, social networks or blogs, as it generates original and eye-catching images. In addition, it uses machine learning techniques to understand the context and characteristics of the text, resulting in an authentic and effective result.
The future. By Tara Winstead
Brandmark is a tool that simplifies the process of creating logos and visual identities for brands. The process is as follows: You type the business name and a few keywords related to the company. Then, a series of custom logo designs will be generated. The logo can be downloaded in different formats so that it can be used in different communication channels. Finally, you can adjust the color, font and layout used to achieve the best result.
Synthesia allows you to create videos quickly and easily using AI avatars in more than 120 languages. This platform has a lot of functions: default templates, screen recording, multimedia library… You must select the virtual actor you want to appear in the video, although you can also customize your own. You also have to choose the language for the narration, without forgetting to customize aspects such as the background and music. Then, you will have to write what you want the avatar to say (synchronization of lip movements and expressions).
ElevenLabs is a voice technology company launched by Prime Voice AI. It is a tool based on artificial intelligence. The tool is intended to quickly clone quality voices.
Soundraw generates music of different genres according to the preferred mood. After the tracks have been generated, you can make different adjustments in terms of melodic structure, duration or note scale.
Copy.ai is a tool that generates all kinds of content. It helps in writing because it is useful for entrepreneurs, marketing experts, copywriters and content creators, as it stimulates their imagination and speeds up their writing tasks.
Windsor.ai is a marketing platform that has been developed to help e-commerce brands. The aim of the application is to assist them in acquiring, retaining and expanding their customer base. One characteristic to highlight is the ability to generate customized videos and distribute them on a large scale. In addition, there are no restrictions on the number of videos that can be generated.
Photo AI is a tool created to generate photos without the need to take them with a camera. It is very easy to use and offers a wide variety of editing styles to transform the image.
Technology and humans. By cottonbro studio
Technology, as we can see, can facilitate human beings’ work. However, there is a long way to go. One of the drawbacks of AI is that it stereotypes by gender even more than humans. This is pointed out by an analysis of the European University and the University of Valladolid. In this study, male stereotypes are evident in technical, scientific and construction-related professions. On the other hand, many of the professions (assistant, hotel manager or professor) in the images created by Artificial Intelligence, are related to women.
The lack of diversity in the data used to train the models is one of the causes of these gender differences. The problem is that if we do not correctly reflect diversity in the data, the model will learn and reproduce the stereotypes.
In conclusion, AI has landed in our lives, is it here to stay? We will have to wait and see whether it becomes our enemy or an inseparable partner. In the meantime, we can enjoy all these tools that could make our work easier, always being aware that there is still a long way to go.
REFERENCES:
https://es.semrush.com/blog/ia-en-marketing-digital/
El futuro de la creación de vídeos con IA ya está aquí: Gen-2 de Runway
https://www.larazon.es/tecnologia/alerta-esta-permite-clonar-voz-cualquier-persona-gratis-hacer-que-diga-que-quieras_2023020263dadd8bfa7e600001bc0082.html
Música libre de derechos para usar en vídeos, generada por inteligencia artificial
Article by Paloma Garrido.
