Madrid is one of the venues for the executive juries with Gema Arias, Managing Director of Creative Strategy at Kitchen as ambassador and president of the jury.
The venues for the 5th edition of the Gerety Awards are London, Chicago, Dubai, Mumbai, Berlin, Bucharest, Australia/New Zealand, Madrid, Bogota, and Stockholm. Executive juries from each country will choose the shortlist and the agency and production company of the year awards per country from the pieces entered in the Portfolio Cut.
New for 2023: the possibility to enter Strategy and Emerging Commerce pieces in each of the Gerety Cuts, which are Communication, Media, Innovation, B2B, Health, Pharma, Works for Good, Entertainment, Experience and Humour.
The pieces to be entered in Strategy are those that show creative examples of user experience and strategy and planning in the redefinition of a brand or product.
Emerging Commerce is about new channels that organically use Metaverse, NFTs, Blockchain, AI, AR and other technologies and tools to support in an integrated way the development of a brand, product or service.
Gema Arias, Madrid ambassador, explains: “I feel very, very grateful to have been chosen as the Spanish ambassador for an award that honours a great creative: Frances Gerety. In a world of great male references, it is necessary that we start to manage, on a daily basis, references of great creative women and this is what the Gerety Awards promote, which have given us the possibility to create a space in which women in the industry can speak, listen to each other and get to know each other, a unique opportunity to share, discuss criteria and judge creative work from a perspective as relevant as being half of the world’s population”.
The ambassadors who will chair the executive juries for Gerety 2023 are:
Kathrin Jesse, CEO, BBDO Germany
Gia Fernandes, Group Creative Director, Dentsu Creative, India
Natasha Romariz Maasri, Executive Creative Director, Leo Burnett MEA, UAE
Amy Kean, CEO, Good Shout, UK
Manuela Villegas, Co-Founder, Sí Señor, Colombia
Gema Arias, Digital Strategy and Creative Director, Kitchen, Spain
Simina Zidaru, Managing Director & Creative Director, Tribal DDB, Romania
Kim Pick, Executive Creative Director, VMLY&R, New Zealand
Nina Kurn, Strategy Director & Senior Creative, McCann Stockholm & Nordics, Sweden
Myra Nussbaum, President & CCO, Havas Chicago, USA
Entries are now open for the 5th edition. The full list of executive jurors will be announced in the coming weeks, in the meantime you can consult the Grand Jury list and ambassadors on the website www.geretyawards.com
