Experts analyze the challenges and benefits that artificial intelligence brings to business strategies in the advertising field.
The II Artificial Intelligence Forum, organized by the Federation of Advertising and Communication Companies (La FEDE), took place on February 27, 2025, at the University of Design, Innovation, and Technology (UDIT) in Madrid. This event brought together experts and professionals from the advertising sector to analyze and explore the challenges and opportunities that artificial intelligence (AI) presents in business strategies within the industry.
During the forum, topics such as the impact of AI on productivity, consumer insights, and business leadership were discussed. Attendees examined how AI can optimize processes, enhance market intelligence, and contribute to business differentiation. Additionally, the importance of business leaders understanding and adopting AI to remain competitive in today’s market was emphasized.
The event featured prominent professionals and experts from companies and organizations such as Good Rebels, GitHub, Internet República, Cirentis, DigitalES, and the European College of Madrid. These speakers shared their experiences and insights on AI integration in the advertising and communication sectors, providing valuable perspectives on how technology is transforming the industry.
