The Association of Advertising Film Producers (APCP) held its fourth edition of the Advertising Film Production Conference at the Malaga Film Festival on Wednesday 23rd March.
This meeting in Malaga is a preview of the APCP conference, the most important event of the association, which this year celebrates its 10th edition and which will have major changes with respect to previous editions.
On Tuesday March 22nd, with the help of the Malaga Film Office and the Malaga Film Festival, the APCP production companies attended a scouting tour of different locations in Malaga so that the producers could get to know the possibilities that the city has to offer as a location for advertising shoots.
They visited the Cortijo de Torres Municipal Auditorium, took a bus tour of the Malaga Technology Park and the Hotel Castillo de Santa Catalina.
During the tour, as well as visiting the above mentioned places, the person in charge of the Malaga Film Office explained how easy it is to obtain filming permits and what facilities the city offers for filming there.
On Wednesday 23rd, at 10:00h in the Albéniz Cinema, with a full house, the inauguration of the IV Conference on Advertising Film Production began. The event was opened by Juan Antonio Vigar, Director of the Malaga Film Festival, Director of the Malaga Film Office and Manager of the Sociedad Municipal Teatro Cervantes de Malaga and audiovisual initiatives (Malaga Procultura) and Belén Carrasco de las Heras, from the Malaga Film Office.
Juan Antonio Vigar, had some very kind words for the APCP and for advertising film, pointing out that Malaga will always welcome advertising film production companies, as they are a fundamental part of the industrial fabric.
Belén Carrasco de las Heras concluded the inauguration by thanking the association once again for holding the conference and for the invitation. She named some of the most powerful advertising and fiction film productions that have been shot in the city, highlighting that 2021 Málaga Film Office hosted 630 shootings and pointed out that advertising has been yet another year the branch of productions that has generated the most profit.
Manuel García, founder and executive producer of The Brownie Film Co and member of the APCP board, welcomed all the attendees and thanked the sponsors and collaborators for their support in this edition.
