The APCP collaborates with the ESCAC in the Master in Advertising Management. Storytelling for brands
The Master’s Degree in Advertising Direction. Storytelling for brands offers you the knowledge and techniques that will enable you to direct audiovisual works aimed at the commercial world in any format.
You will be trained in the tasks of the director and/or producer and the other members of the production team in the processes of creation, execution and production. You will also gain a global knowledge of the current world of communication from the point of view of brands as well as the figures and entities that make it up: marketing departments, record companies, agencies, art directors, creative directors, production companies, directors, directors of photography, sound studios, post-production studios, etc.
Knowledge will be acquired through face-to-face classes, masterclasses and the practice of various exercises that will culminate in different real projects with brands and record companies, the aim of which will be to be able to include a real piece in the portfolio.
Find out all the details on their website.
Basic data:
- Qualification: Master’s Degree in Storytelling for Brands
- Credits: 60
- Mode: Classroom-based
- Language: Spanish
- Course begins: January 2022
- Registration begins: February 2021
- Directors of the Master: Luna Esquerdo, Marc Sánchez
- Master’s Coordinator: Christian Checa
Objectives and Competences:
The main objective is for students to acquire a global vision of the current and future world of advertising from an audiovisual perspective.
To achieve this, students will be provided with specific knowledge of all the areas that make up the world of advertising. In this way, the student will have sufficient skills to dedicate their professional career to one of these areas at the end of the course.
Specific areas of knowledge:
- Branding
- Marketing 1.0, 2.0 and 3.0
- Advertising creation4
- Creative process of a campaign
- Creative process of an advertisement
- New forms of advertising communication
- Design and approach to documentation in the advertising production process (treatment, ppm dossier)
- Development of a real project for a brand
- Real execution of audiovisual content for a brand (advert, fashion film, branded content, etc.)
- Production of a video clip
- Production of a fashion film
Who it is aimed at:
Graduates in Audiovisual Communication, Design, Advertising, Fine Arts or other university-level qualifications related to the audiovisual field.
Professionals in the film or audiovisual sector who wish to acquire knowledge of the advertising sector in order to expand their services.
General knowledge of audiovisual direction, audiovisual production, scriptwriting and/or basic knowledge of marketing, design or advertising is required.
Admission:
Candidates for the master’s degree must pass a selection process based on their Portfolio and a personal website where they group together the ideas, projects, works and exercises done by the student that they consider represent their own voice.
