The National Creativity Awards 2023, organised by El Club de Creativos and held on 25 March, recognised J&B’s ‘She’ project, produced by ‘Agosto’, as deserving of this award.
The spot, produced by Agosto, a production company associated with the APCP, is based on branded content and touches the audience with its social background. The result is an innovative Christmas advert committed to tolerance and diversity.
Through the story of a grandfather and his trans granddaughter, it shows how complex certain dates are for a large part of the population and how necessary empathy is during them.
You can see the original news from Spain Audiovisual HUB here: https://spainaudiovisualhub.mineco.gob.es/es/actualidad/agosto-gran-premio-premios-nacionales-de-creatividad-2023
And see their latest news on the website https://spainaudiovisualhub.mineco.gob.es/es/home
