As part of FITUR 2023, the Minister of Industry, Trade and Tourism, Reyes Maroto; RTVE’s Director of Education, Cultural Diversity and International, Ignacio Elguero, and the Director General of the Spanish Tourism Institute (Turespaña), Miguel Sanz, presented the project ‘This is Spain’, a documentary series of 13 episodes, each lasting 30 minutes, to learn about and promote the new tourism that Spain offers, through TVE International.
At the presentation of the project, Reyes Maroto stressed that “there is no better platform than TVE International to reach all households and encourage them to travel to Spain. I am proud to continue working to make people fall in love with our country”.
On behalf of RTVE, Ignacio Elguero said that this series “will show a mythical and unique Spain, not a cliché, through literature, the arts, architecture, landscape and the countryside. A Spain that offers a rich diversity that few countries have”.
“With this series we want to tell the world, through the television of all, RTVE and its international channel, that we are a leading country for many more cultural, natural or gastronomic attractions and that we are a country with an open and welcoming essence. We want to be recognised as a country committed to the environment and more sustainable”, explained Miguel Sanz.
Enrique Alex, director of ‘Esto es España’, explained that the series “aspires to connect with everyone”. “Outside, we are known for our beaches, paella… but we aspire to change the perspective. I am always fascinated when I travel to new corners of Spain. And that will be included in the programme”, he added.
“This is Spain”:
The series will cover Spain’s geography from a young and current perspective by Enrique Alex, one of the greatest creators of travel content in Spanish, focusing on sustainability, diversity and the natural, cultural and social offer of Spain in the 21st century.
This is Spain’ is a project that will be broadcast on TVE International and other RTVE channels, edited in 4K and UHD and with English subtitles, and is part of the collaboration protocol signed between the two entities in 2022. Turespaña will broadcast the compacts through its social networks and the Turespaña Network of Tourism Councils. It will also be disseminated on Enrique Alex’s social channels, with more than 800,000 followers worldwide.
This project is part of Turespaña’s strategy to promote Spain as a tourist destination abroad through audiovisual media and to encourage the production and dissemination of quality audiovisual content that shows the richness and diversity of our destinations and our commitment to values such as diversity and sustainability in all its aspects.
You can see the original news item on the website of the Spain HUB Audiovisual.
