Spain Audiovisual Hub: Telecommunications and Audiovisual Sector Economic Report 2021

APCP receives the latest news from the Spain Audiovisual Hub, where advertising films are also present. We invite you to visit their blog here and leave you with the most recent news:

1. Published the telecommunications and audiovisual sector economic report 2021

The National Markets and Competition Commission (CNMC) has published the Telecommunications and Audiovisual Sector Economic Report 2021.


  • The retail revenues were mostly stable compared to 2020.
  • The four main telecommunications operators represented the 84.9% of total retail revenues.
  • Penetration of all the final services increased, with the exception of fixed telephony.
  • Quad and quintuple packages as a whole decreased in 2021.
  • The average expenditure of quadruple-pack homes decreased considerably.
  • Investment in the sector exceeded 7.5 billion.
  • Employment in the sector grew for the second consecutive year and increased by 5% in 2021.
  • Progress in the deployment of Next Generation Access (NGA) networks.
  • Expansion of mobile service coverage with 4G technology and significant deployment of 5G networks in their first year of service.

Audiovisual Services Highlights

  • Recovery of advertising revenues

The advertising revenues in the audiovisual services market increased a 9% to 1,974.5 million euros. This number shows a recovery from the decline experienced in 2020 (COVID-19 confinement period) but without matching the values of 2019.

  • The number of subscribers to “traditional” pay audiovisual services decreases slightly

In line with previous years, in 2021 continued the progressive increase of subscribers to pay audiovisual services. However, a decrease in the number of subscribers to “traditional” pay-TV platforms was observed in 2021 for the first time.

  • Subscriptions to OTT audiovisual content platforms reach 18.9 million subscribers

This number includes, for the first time in this sector report, the subscribers of the major online streaming pay-TV platforms (Amazon Prime Video, Netflix, HBO and Disney+),

The figure refers to the number of contracts that pay a regular membership fee for the service.

By Spain Audiovisual Hub

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