This Tuesday, October 26th, at 17:00, the III and last edition of this year was celebrated. They were presented online by Juanma Ortega (Estudios Quinto Nivel), who introduced us to the 5 cases of branded content, told by their creators.
All of them supported by the Evaluation Committee:
- FootballCan – by Arena Media and Havas for Banco Santander: presented by Agustina Alegresa (Global Marketing / Advertising & Branded Content at Banco Santander), Arturo Benlloch (Executive Creative Director at Havas) and Leticia Michelena (Strategic Project Manager at Arena Media).
- Eurotubers – by Publiespaña and Wavemaker for Burger King: presented by Marta Hernando (Branded Content Director at Mediaset) and Ana de la Gándara (Innovation & Entertainment Director at Wavemaker).
- ConVecinos by Movistar+ and TBS for Ecovidrio: presented by Ane Sobera (Head of Bran Experience at Movistar+) and Beatriz Rubio (Creative Branded Content at TBS).
- GuayFay – by Mediapro and Cheil for Samsung
- Movistar eSports – by Game Tv for Movistar: presented by Nacho Niño (Director at Game TV) and Guillermo Mañas (Head of eSports at Telefónica España)
The winner was Eurotubers for Publiespaña and Wavemaker for Burger King, congratulations for this great work!
