The National Creativity Awards Gala was the culmination of C-Day 2024, the annual meeting of the creativity and communication industry, organised by the c of c at the Kursaal Conference Centre in Donostia on 12 and 13 April.
In this very special edition of the National Creativity Awards, the jury made up of 35 professionals and chaired by Marta Rico, has awarded a total of 111 metals (including the GP): 24 golds (12 in the Craft section, 6 in Ideas, 4 in Strategy, 1 in Innovation and 1 in Content); 36 silvers (15 in Craft, 9 in Ideas, 6 in Strategy, 4 in Innovation and 2 in Content) and 47 bronzes (17 in Ideas, 15 in Craft, 5 in Strategy, 5 in Innovation and 5 in Content). In addition to the 3 metals corresponding to the Young Creatives section.
All these metals will become part of the XXV Yearbook of Creativity, made up of a total of 379 pieces from 161 different projects, which the c of c will present, as usual, next autumn, in a very special edition commemorating its 25th anniversary.
The Club de Creativos (c de c) has awarded ‘Andalusian Crush’, the tourism campaign of the Junta de Andalucía created by Ogilvy, the National Grand Prize for Creativity 2024, the highest award of the National Creativity Awards that the organization awards each year.
Many of our associate members have been awarded. Congratulations!
Here are all the award-winning pieces from our production companies:
Agosto
Gitana – Cruzcampo
Bronze: Ideas (drinks)
Bronze: Craft (art direction)
Bambina
Atlético de Madrid – Taxi
Gold: Ideas (educational centres.culture.leisure.sport)
Silver: Strategy (Brand Consistency)
Bronze: Craft (writing)
Mi gran noche – J&B
Silver: Strategy (Disruption)
Bronze: Ideas (drinks)
6:29 – Pikolin
Bronze: Ideas (electronics, computers and home equipment)
Bronze: Craft (casting and directing actors)
La planta 2 y medio – El Corte Inglés
Bronze: Craft (special effects)
Blur
Un poco más confuso – Burger King
Bronze: Craft (directing)
Canada
R de Rosalía – Cupra
Gold: Craft (art direction)
Bronze: Craft (directing)
Bronze: Strategy (Brand Consistency)
Garlic
Lo que necesitamos nuevo – Wallapop
Gold: Strategy (Brand Consistency)
Gold: Ideas (department stores, franchises, small businesses and online commerce)
Silver: Strategy (insight)
Silver: Ideas (ideas for a more sustainable world)
Harry
24/7 en acción – Mapfre
Bronze: Ideas (Banking, Financial Services & Insurance)
Landia
Fecha de extinción – Aldi
Bronze: Ideas (department stores, franchises, small businesses and online commerce)
Saber ver lo que otros no ven I, II, III, IV – Bestinver
Bronze campaign: Craft (photo)
Lee
Ajedrez & Pareja – Festival de Cine Fantástico de Sitges
Silver: Craft (casting and directing actors)
Silver: Craft (directing)
Bronze: Ideas (schools, culture, leisure and sport)
Inspira con tu ejemplo – laliga vs
Bronze: ideas (schools, culture, leisure and sport)
Mamma Team
Mermaid – Canesten
Gold: Craft (casting and directing actors)
Silver: Ideas (hygiene and beauty, household products, pharmacy and parapharmacy)
Bronze: Strategy (Disruption)
Primo
Se acabó – Ministerio de Igualdad
Bronze: Innovation (sound and music)
Besos – Telefónica
Bronze: Craft (Production Direction)
Smile
De esto no se habla – Ministerio de Igualdad
Silver: Ideas (public services and official bodies)
Somos5
Samsung Spain – Samsung Unfear
Silver: Innovation (innovation in the use of an existing technology)
Zissou
Ser libre. Estar viva. España – Ministerio de Igualdad
Silver: Craft (writing)
