Happy Awards: our production companies triumph at the 2024 National Creativity Awards

By April 19, 2024 News No Comments

The National Creativity Awards Gala was the culmination of C-Day 2024, the annual meeting of the creativity and communication industry, organised by the c of c at the Kursaal Conference Centre in Donostia on 12 and 13 April.

In this very special edition of the National Creativity Awards, the jury made up of 35 professionals and chaired by Marta Rico, has awarded a total of 111 metals (including the GP): 24 golds (12 in the Craft section, 6 in Ideas, 4 in Strategy, 1 in Innovation and 1 in Content); 36 silvers (15 in Craft, 9 in Ideas, 6 in Strategy, 4 in Innovation and 2 in Content) and 47 bronzes (17 in Ideas, 15 in Craft, 5 in Strategy, 5 in Innovation and 5 in Content). In addition to the 3 metals corresponding to the Young Creatives section.

All the winners

All these metals will become part of the XXV Yearbook of Creativity, made up of a total of 379 pieces from 161 different projects, which the c of c will present, as usual, next autumn, in a very special edition commemorating its 25th anniversary.

The Club de Creativos (c de c) has awarded ‘Andalusian Crush’, the tourism campaign of the Junta de Andalucía created by Ogilvy, the National Grand Prize for Creativity 2024, the highest award of the National Creativity Awards that the organization awards each year.

Many of our associate members have been awarded. Congratulations!

Here are all the award-winning pieces from our production companies: 


Gitana – Cruzcampo

Bronze: Ideas (drinks) 

Bronze: Craft (art direction)


Atlético de Madrid – Taxi

Gold: Ideas (educational centres.culture.leisure.sport)

Silver: Strategy (Brand Consistency)

Bronze: Craft (writing)

Mi gran noche – J&B

Silver: Strategy (Disruption) 

Bronze: Ideas (drinks)

6:29 – Pikolin

Bronze: Ideas (electronics, computers and home equipment)

Bronze: Craft (casting and directing actors)

La planta 2 y medio – El Corte Inglés

Bronze: Craft (special effects)



Un poco más confuso – Burger King

Bronze: Craft (directing)



R de Rosalía – Cupra

Gold: Craft (art direction)

Bronze: Craft (directing)

Bronze: Strategy (Brand Consistency)


Lo que necesitamos nuevo – Wallapop

Gold: Strategy (Brand Consistency)

Gold: Ideas (department stores, franchises, small businesses and online commerce)

Silver: Strategy (insight)

Silver: Ideas (ideas for a more sustainable world)


24/7 en acción – Mapfre

Bronze: Ideas (Banking, Financial Services & Insurance)



Fecha de extinción – Aldi

Bronze: Ideas (department stores, franchises, small businesses and online commerce)

Saber ver lo que otros no ven I, II, III, IV – Bestinver

Bronze campaign: Craft (photo)



Ajedrez & Pareja – Festival de Cine Fantástico de Sitges

Silver: Craft (casting and directing actors)

Silver: Craft (directing)

Bronze: Ideas (schools, culture, leisure and sport)

Inspira con tu ejemplo – laliga vs

Bronze: ideas (schools, culture, leisure and sport)


Mamma Team

Mermaid – Canesten

Gold: Craft (casting and directing actors)

Silver: Ideas (hygiene and beauty, household products, pharmacy and parapharmacy)

Bronze: Strategy (Disruption)


Se acabó – Ministerio de Igualdad

Bronze: Innovation (sound and music)

Besos – Telefónica

Bronze: Craft (Production Direction)



De esto no se habla – Ministerio de Igualdad

Silver: Ideas (public services and official bodies)



Samsung Spain – Samsung Unfear

Silver: Innovation (innovation in the use of an existing technology)



Ser libre. Estar viva. España – Ministerio de Igualdad

Silver: Craft (writing)