A. El Sol extends the registration deadline until May 3rd!
El Sol has a history of 38 editions. It is one of the leading Latin festivals of creativity in Spain and Latin America. Along with the Efficacy Awards, it is one of the festivals most valued by advertisers nationwide (source: Scopen).
The 38th edition of El Sol will be held on 30 and 31 May 2024 in Malaga, and once again this year it will continue to vindicate creativity as a transformative force and business engine.
They bring us good news: they have extended the registration deadline until May 3rd!
Sections, Categories and Bases
B. Save the date: III Conference on Artificial Intelligence in the audiovisual sector
On May 7, 8 and 9 from 9:30 a.m. to 2:30 p.m., the third edition of the Artificial Intelligence in the Audiovisual Conference will take place, organized by the Television Academy together with Madrid Film Office.
Dates: May 7, 8 and 9
Place: Espacio Cultural Serrería Belga – Auditorium (C/ de la Alameda, 15 – Madrid)
We’ll keep you posted on what’s new!
C. Gerety Awards: Who will be the production company of the year?
On May 10, registrations close to participate in the Gerety Awards and the jury is preparing to choose the Agency and Production Company of the Year for Spain.
In this link you can check last year’s winners. In 2023, Sioux & Cyranos and Mamma Team won the awards for Spanish Agency and Production Company of the Year respectively, with outstanding campaigns.
To participate in this category, you must submit a single reel of no more than 5 minutes in length with up to 3 campaigns carried out in the last year.
Cristina Alonso del Río, Creative Director at LLYC Spain and Alejandra Chacón, Director of Strategy at Havas Media Spain, shared their expectations regarding the campaigns they will come across when judging. “Advertising has always had humour at its core. And lately, he’s been more dedicated to saving the world with the purpose of brands,” Cristina explained. “This year I expect to find that insights bring smiles back to our faces. Let’s put aside our fears and stop being so serious. Advertising and the world need it!”
“What the Gerety Awards bring is perspective. And what I hope to find again in this year’s edition is that perspective in the face of new modes, approaches and ways of communicating, in the face of the resonance of the campaigns for a jury made up of women and the beauty of different cultural sensitivities,” added Alejandra. “I look forward to campaigns that challenge the way we think about business communication and change our perspective on what a campaign is.”
As every year, the famous BBQ in Cannes will celebrate the global shortlist and the winners of the Agency and Production Company of the Year category by country in each of the executive jury venues of this edition of the festival. The guest list is now open, click here to register.
The FINAL deadline to submit pieces to Gerery Awards 2024 is May 10th.
All the information to participate on the festival’s website
D. The members of the 2024 Cannes Lions jury: record number of markets represented
Cannes Lions announced the members of the 2024 awards jury with the highest number of markets represented to date. Among the markets represented in the jury are Armenia, Ghana, Pakistan and Panama for the first time.
The shortlist of global experts will reward the best creative and effective work in the world and benchmark excellence. Works from around the world will be judged, awarded and celebrated during the Cannes Lions International Festival of Creativity, which will be held from June 17 to 21, 2024.
The Awards Jury represents global industry-leading talent from a wide range of disciplines, from 54 markets.
Here you can see the full jury
These are the Spanish professionals who will be part of the jury in 2024:
- Pancho Cassis – David Madrid
- Natxo Díaz – VML Global Health
- Ana García-Hierro – Accenture Song Iberia
- Jose M. Roca de Viñals – DDB Spain & C14
- Marga Romero de Ávila – YouTube/Google
