A. Best!n Food 2024: meet the Marketing Summit Day
A new edition of the Best!N Food 2024 Marketing Summit will take place in Barcelona on April 17. This year they have reinvented the format to turn it into a full day MARKETING SUMMIT DAY.
There will be presentations, round tables and workshops led by great experts and big brands of today’s Food Marketing. More information:
AGENDA:
- Date: April 17
- Location: Former Damm Factory (C/ Rosselló, 515, L’Eixample, 08025 Barcelona)
- Opening hours: 9.00 – 20.00
B. IAB Spain: sign up for the online course on Branded Content and Transmedia Storytelling
In this course you will learn the method to create campaigns making the most of all the narrative possibilities and fulfilling the brands’ objectives:
- Theoretical sessions
- Inspiration sessions
- Joint analysis of relevant cases
- Realization of exercises
- Development of a final project to put into practice what has been learned.
All this, together with some of the best professionals in Spain:
- Eduardo Prádanos – Fluor Life Style / Academic Director of the course
- Ana Gómez – BBVA
- David Lebrero – Atresmedia
- David Pueyo – Havas Play
- Francisco Asensi – DeAPlaneta Entertainment
- Elena Losa – BE A LION
- Jaime López-Amor – Buendía Estudios
- Paula Ávila – Telefónica
- Raquel García – Freeda
- Sonia Got – Mediaset
The course will start on April 22nd and will last until May 22nd, taking place on Mondays and Wednesdays from 18:00h to 21:00h. Book your place at formacion@iabspain.es
For more information click here.
C. Convocation of the XI edition of the Pepón Coromina Award
The Catalan Film Academy has opened the inscriptions to participate in the 11th Pepón Coromina Award. Until May 6 at 15.00h is open the registration period for the 11th edition of the Pepón Coromina Award, the Academy’s award to recognize the risk, innovation and creativity in honor and recognition of the work carried out by the producer Pepón Coromina.
As indicated in the Rules, Catalan audiovisual works (feature films, medium-length films and short films) premiered, broadcast or presented during 2023 are eligible for the award; as well as contributions by Catalan talent to audiovisual works presented during 2023 in Catalonia or anywhere in the world.
The professionals and works awarded in the edition of the XVI Gaudí Awards are automatically excluded from the call for entries. Register here.
D. Efikacia 2024 Awards: the 26th edition of the Efikacia 2024 Awards kicks off with the opening of entries
The Spanish Association of Advertisers’ (AEA) Effectiveness Awards, which are strategically advised by SCOPEN, kick off the 2024 edition with the opening of the registration period, which runs from April 8 to May 31.
At the head of the jury, as president, is Rafael Fernández de Alarcón, Global Director of Brand, Sponsorships and Media of Telefónica, who will be accompanied by:
- Elisa Brustoloni, CEO of dentsu X.
- Sarah Chemouli, CMO of P&G Spain.
- Natalia Echeverría, chief Marketing & Digital officer of McDonald`s Spain.
- Fernando Fascioli, president UK & Europe Chairman Latin America of McCann Worldgroup / International Jury.
- Rafael Gandía, director of Marketing and Communication of Grefusa.
- Iñigo de Luis, director of Strategy of Arena Media / APG Representative.
- Rafael Martínez de Vega, director of Marketing of GroupM.
- Úrsula Mejía, director of Marketing Sur in Europe of Diageo.
- Paco Mendoza, General Manager of Publicis Spain, Digitas WYSIWYG*, Nurun.
- Santiago Miguélez, Marketing Director for Spain and Portugal, Hijos de Rivera.
- Juan Manuel de la Nuez, president of Help! Buenas Ideas.
- Lleana del Río, head of Qualitative Area of GfK / Representative I + A.
- Germán Silva, founder and CEO of PINK.
- Soco Trejo, independent consultant / Jury Club Representative.
- Co-Secretaries: Silvia Bajo, general director of the aea and César Vacchiano, president & CEO of SCOPEN.
This year, as a technical novelty, the leading agency that wins the Grand Prize will score 5 points compared to the previous 3. And, to qualify for the Agency of the Year award, the leading agency must have won a trophy in any of the categories and have had a short list of finalist cases from at least three different clients. On the other hand, as usual, this edition will also include the Eficacia Seminar, to be held on May 7; the International Conference, in early October; the Jury Club meetings, in spring and autumn; and the Eficacia Universities Program, now in its sixth edition, which is of increasing interest to advertising companies and to universities and study centers in competition, will continue.
To date, since 1997, 3,807 cases have been registered, 861 trophies have been awarded, 1,007 advertisers and 619 agencies have participated, with new companies competing for the first time in each edition.
Coca-Cola continues to lead the ranking of winning advertisers, while McCann continues to lead the ranking of agencies. The Effectiveness Awards are also part of the WARC Effective 100 world ranking. The awards gala will take place on October 24 at the Teatro Real in Madrid. In this edition the sponsors are JCDecaux, Jungle, NewixMedia, OMG and Vocento Medios. Collaborating with the Premios a la Eficacia are the Asociación de Agencias de Medios (am), the Asociación de Agencias de Creatividad Transformadora (ACT), the Asociación Española de Planificadores Estratégicos (APG Spain), AUTOCONTROL, the Branded Content Marketing Association (BCMA), the Club de Creativos (c de c), and Insights + Analytics España (i+a).
The rules of participation, entry forms and categories can be consulted on the following website www.premioseficacia.com.
