A. The Malaga Festival starts today!
From today until March 10th, the Malaga Film Festival kicks off, which celebrates its 27th edition in 2024. This event contributes powerfully to the development of Spanish cinema by presenting its best documentaries, short films, etc., as well as paying tribute to different personalities of the film industry and organizing numerous cycles, exhibitions and parallel activities. Festival de Málaga wants to reach all audiences and in its desire to present and promote a broad panorama of film culture, it intends to be always attentive to training, creativity and innovation, framed within an activity that stands out for its dynamic character in continuous evolution and transformation.
Although you already know that we will also be there with our VI Advertising Film Activities, we encourage you to enjoy this special edition.
You can consult the calendar and program here.
B. Avisual shares the Cinematographic Lighting Workshop with Jaime Marso
In the heart of the city of Barcelona, professionals from the audiovisual and cinematographic world had the opportunity to attend a workshop led by Jaime Marso. This event, which took place last Thursday, February 22nd, was a unique opportunity to explore innovative lighting techniques in a variety of situations, using state-of-the-art equipment from Nanlite and Canon.
The workshop highlighted the versatility and power of Nanlite’s two-color and RGB lighting equipment, including the Forza, Pavoslim and Pavotube, which offer a wide range of creative options for all types of productions.
Jaime Marso, university lecturer and Canon video and film specialist, led participants through a series of practical examples, demonstrating how to make the most of these state-of-the-art lighting tools. From lighting intimate scenes to creating dynamic and dramatic atmospheres, Marso shared his expert knowledge and practical tips to inspire and empower attendees to reach new levels of creativity in their visual projects.
In addition, the participants had the exclusive opportunity to test Canon C70 cameras and CN-R optics, the Nanlite equipment on display and to solve all their doubts about them in order to know how to choose between them in the future.
The event took place at AVisual STUDIOS Barcelona, and, as in other occasions, they enjoyed a small catering as an ‘after workshop’ to share experiences and make new contacts.
Don’t miss the opportunity to learn from Jaime Marso and improve your cinematographic lighting skills. You can see the complete workshop here.
AVisual organizes free events like this one every month for industry professionals at its studios in Madrid and Barcelona. If you want to attend the next ones, in their social networks Instagram, Facebook and Linkedin they always announce the next calls.
C. Four days left to enter the AICP Awards 2024
Enter the AICP Awards 2024 before Tuesday, March 5! The AICP Awards encompass the AICP Salon: the Art and Technique of the Commercial exhibition, the AICP Next Awards and the AICP Post Awards.
Award-winning work from the 2024 AICP Awards will be preserved in the Museum of Modern Art’s Film Department’s state-of-the-art archives for future generations to study and available for use or exhibition by the museum’s curators.
Learn more, register and participate at: aicpawards.awardcore.com.
D. Matías Dumont from Antiestático will interview Paco León at C-Day 2024
C Day 2024 will be held on April 12 and 13 at the Kursaal Conference Center in Donostia, San Sebastian. In these 25 years, the c of c community has grown gradually, and is now formed by more than 800 members between professionals and companies. Along with this growth, the C Day and the National Creativity Awards have increased the level of attendance of members of the sector, proclaiming itself for years as the most important event of the Spanish advertising industry.
Regarding this year’s presentations and experiences, we want to highlight how Paco León will offer his multifaceted vision as an actor, director, producer and screenwriter, being interviewed by Matías Dumont, CEO and founder of Antiestático, a production company that belongs to the APCP. It will be the final touch of the presentations.
This special edition will also feature more than a dozen national and international speakers who will show us from different perspectives the value of creative work and the importance of being irreplaceable:
- Interview with “errror” founder Tony Davidson by Juan Sevilla, creative director at Wieden + Kennedy London.
- Talk by Eugene Park, global creative director at Cheil Worldwide.
- Conversation by Concha Wert and Lidia Sanz, general directors of c de c and AEA respectively.
- Presentation of new promises of the industry: by the designer Wences Sanz and his section Reset C and Ricardo Llavador, Creative Director of Prodigioso Volcán, who was in the last edition of the APCP Conference in Valencia giving his humorous touch to the event.
- Interview with Goya winner Alauda Ruiz de Azúa. She will be interviewed by 3 female members of the Board of Directors of the c de c: Nerea Cierco, Noelia Fernández and Raquel Quintana.
- Alberto García-Alix, National Photography Award, audiovisual creator, writer and editor, will present his latest documentary “De donde no se vuelve” and will answer questions from the audience.
- Also present will be Hernán Casciari, Argentine editor and writer, and Javier Campopiano, Global Chief Creative Officer of McCann Worldgroup.
In parallel, this year multiple experiences will be held throughout the city of San Sebastian and will be sponsored by agencies and brands linked to the creative community; thus turning the city into the epicenter of national creativity for a few days.
E. El Sol announces a new section for its 2024 edition
El Sol, Ibero-American Festival of Advertising Communication, with the aim of recognizing and rewarding the most innovative and effective campaigns in the field of health and wellness, incorporates Health as a new section in its 38th edition.
El Sol seeks to recognize those projects that have managed to communicate in an innovative, differential and effective way the importance of prevention, treatment and research in the field of health. The Health section has a total of 5 categories that celebrate the ability of advertising to educate, inspire and change lives through ideas, messages and creative strategies focused on health and the pharmaceutical industry.
For Natxo Díaz, Global head of craft at VML Health and member of the Jury of the 38th edition of El Sol: “Historically, El Sol has been the most prestigious Ibero-American festival, so it is very important for our sector, and its growth and creative consolidation, that in this edition there is again a place for health advertising. I think it also makes a lot of sense that it happens at this precise moment when El Sol is once again shining brightly and creativity in health has been growing strongly in recent years in the region, with great ideas that have a global impact. To be able to celebrate all of them at El Sol is great news for all of us who are dedicated to this. Also, on a personal level, I am especially happy and proud to be part of a Jury full of great professionals whom I admire, and to have the blessedly great responsibility of defining the standard of quality that will mark the next editions.”
The new section will be divided into 5 categories: Health and Wellness, to recognize and reward pieces and campaigns that highlight the promotion of over-the-counter products and services, as well as public education to encourage self-diagnosis and self-care; Pharma, intended for pieces or campaigns aimed at specific professionals and patient communities related to disease management; Pathology Awareness, campaigns carried out by public or private institutions aimed at disseminating health messages; Animal Welfare and Veterinary, campaigns and projects that have contributed significantly to the promotion of animal health; and Health Innovation, initiatives and projects that have incorporated innovative solutions in everything related to Health and welfare. Gold, Silver and Bronze will be awarded in each of the categories and a Grand Prize for the section as a whole.
Entries are now open for all sections and agencies can register their pieces until April 19, 2024, through El Sol’s official website, where they can find all the information on sections, categories and requirements.
