The National Creativity Awards 2023 took place on March 25th and valued the project “She” for J&B as the deserved winner of this award.
The TVC by Agosto, one of APCP’s associates, is based on branded content and manages to move the audience with its social background. The result is an innovative Christmas commercial that is emotional and committed to tolerance and diversity.
Through the story of a grandfather and his trans granddaughter, it reveals how complex certain dates are for a large part of the population and how necessary empathy is during them.
From APCP, we want to congratulate the production company for their job and winning the Grand Prix. We also extend our congratulations to the advertising agency El Ruso de Rocky.
This agency created the idea for the project and was granted with APCP’s “Best Agency” award last year. That’s why they are now in charge of creativity for our upcoming XI Commercial Film Workshop