With our suitcase still unpacked from Malaga, we are embarking on a new adventure to San Sebastian, with one day to go until the Zurriola beach welcomes the greatest creative talents. There’s just one day left until the Zurriola beach welcomes the greatest creative talents, and the c de c awards gala is finally here!
There have been four online days full of surprises, which will be held today in hybrid form, and which will culminate on Saturday with the c de c awards gala.
Día C 2021 has put the focus on ideas for a new world.
As last year, all the content is accessible through an online platform, developed by Futura Space, from 14 to 19 June. There will also be exhibited the pieces selected for the National Creativity Awards.
During these days full of talent and inspiration three of our partners have participated and will participate in this appointment of the d de c, prior to the gala.
On Wednesday the 16th we were able to enjoy the presentation by María Jesús Horcajuelo, our vice-president of the APCP and founder and executive producer of Only 925/Team Works.
Through the McDonald’s Big Good case, we have learned more about how the Only 925 and TBWA team tackled this “Branded Content” project.
The aim of this project, as María Jesús told us, was to help producers affected by the Covid-19 crisis. This is why Only 925 found the project so interesting and inspiring.
From an advertising production company’s point of view, it is important to know what means are available to bring the idea to life.
But like everything else in life, the team had to face two main challenges: time, the main enemy, and the script. Both were just another setback and they were able to give shape to the project. Each ingredient would have a story to tell and so they decided to visit each of the local producers and experience their story first hand.
The shooting schedule was 15 exhaustive days, covering 6 autonomous communities; the result was a “Road Movie” presented in the cinema for both the agency and the client. If you haven’t seen it yet, you can watch it here.
If there is one thing we can conclude, it is that each of the protagonists who were part of Big Good were a source of inspiration for the Only 925 team.
