The Gerety Awards 2023 have recognised the best spots of this year worldwide, with the aim of highlighting the work of this sector that achieves a greater connection with the female audience. In this edition, nine campaigns created by Spanish creative talent were recognised by the jury. The most awarded countries were: United States, France, Germany, Spain, Canada and United Kingdom.
The nine Spanish spots recognised were:
- “Dogs Without Borders” for KDOG Cancer Detection Group of VML& Health Madrid.
- “Real Virtual Beauty” for Dove by Lola Mullenlowe
- “Cry for the Law” for Teta&Teta by Lola Mullenlowe
- “She” for J&B by El Ruso de Rocky
- “Big Bang” for Línea Directa by Mamma Team
- “THERE’S LIFE AFTER 65” for MAPFRE by McCann
- “Ready Player Mom” for Enterogermina by MRM Spain
- “Even More Confusing Times” for Burger King by DAVID Madrid
- “Sign Soup” for La Moderna Group by LLYC
In addition, “DDB Worldwide received the award for Global Network of the Year, DDB Chicago is Global Agency of the Year and Omnicom Holding Company of the Year”.
Agency of the year: DDB CHICAGO
2nd place: BBDO Germany
3rd place: Cossette
Network of the year: DDB
2nd place: VMLY&R
3rd place: McCann Worldgroup
Holding Company of the year: OMNICOM
2nd place: WPP
3rd place: IPG
Agency, Network and Holding Company of the year are the top awards of the competition. The score is calculated from the cumulative score in Shortlist, Bronze, Silver, Gold, Grand Prix, and Agency of the year by country awards.
DDB Chicago is Gerety 2023 Global Agency of the year with 1 Grand Prix, 3 Gold, 5 Silver, 1 Bronze, for its campaigns Bears for Twix, Chillboards for Coors Light and Apologize the Rainbow for Skittles. Rodrigo Jatene, Chief Creative Officer, DDB Chicago responded “I couldn’t be more proud of what we have achieved, as a team, at the Gerety Awards.
Creating high quality campaigns that resonate with a wider audience, with clear objectives, from initial brainstorm to execution, is what drives us every day. We love the work we do, compelling campaigns that are different, and receiving praise from our peers makes it even better. Congratulations to our teams, both in Chicago and the others involved in these campaigns”.
DDB receives the Global Network of the Year award, rewarded with 1 Grand Prix, 6 Gold, 9 Silver, 3 Bronze, and 10 Shortlist. The network’s award-winning agencies include: Alma DDB, DDB Chicago, DDB Group Germany, DDB Italy, DDB Romania, DDB Warszawa, DDB Wien, NORD DDB Copenhagen and NORD DDB Helsinki. Marty O’Halloran, Global CEO, DDB Worldwide explained, “To be recognised by such a respected jury as the Gerety Awards proves that our promise to create creative campaigns that evoke emotion is working. To receive both the Agency and Network of the Year awards is an honour and shows the quality and consistency of our work and the teams behind the campaigns. This recognition belongs to our incredible teams and courageous clients around the world who challenge us every day and who were instrumental in making these awards a reality.
Omnicom receives the Holding Company of the Year award, with award-winning agencies from 15 different countries across its DDB, BBDO and TBWA networks.
“Omnicom was founded by creatives, so it’s gratifying to see our legacy as the world’s most creative company continue to be renewed,” explains John Wren, Chairman and CEO of Omnicom. “As a company that prioritises equality and inclusion, we are especially proud that our campaigns have made an impact on the Gerety jury. I would like to congratulate DDB, our people and clients around the world, who continue to raise the bar for creative excellence in our industry.”
The Gerety Awards is the only creative festival that rewards campaigns that resonate most with a female audience. With judging sessions held around the world, each year Gerety brings together some of the world’s top female creative leaders to look at work from a powerful perspective.
All 2023 winners at www.geretyawards.com