When we start shooting any audiovisual project, we tend to focus on waste reduction. However, we are not really aware of what goes into shooting a commercial, a series or any other project, in terms of the pollution generated.
On the occasion of World Advertising Day, the newspaper El País has devoted an article to this topic, analysing in depth how can we produce advertising shoots in a sustainable way?
We summarise some of the key points:
- “Shooting an advert takes less time than a series or a film – typically one to three days – but it is much more labour intensive and therefore condenses that risk of emissions. Specifically, a standard three-day commercial shoot usually results in 20 tonnes of CO2, which is equivalent to 20 Olympic-size swimming pools or the carbon footprint of a family over a three-year period,” says Creast in the article.
- Eduardo Viéitez, CEO of Creast, highlights the importance of the company’s application for estimating, analysing and offsetting the industry’s emissions. This “allows them to break down that estimated carbon footprint: mobility, 35%; energy, 26%; catering, 14%; accommodation, 12%; materials, 12%; and waste, 1%”.
- Paloma Andrés, co-founder of Mrs. Greenfilm, points out that a five-day shoot (with a high budget) “generates at least eight tonnes of CO2, with an average of 20,000 plastic bottles and nearly 27,000 kilometres of travel”.
- The need for initiatives such as Green Shooting is highlighted: “Explains the ecomanager of Mrs. Greenfilm, which together with the Secuoya Foundation has created a Protocol for Sustainable Shooting that awards the Green Seal if what is proposed in this guide is taken into account”.
- Adriana Piquet, director of the Asociación de Productoras de Cine Publicitario (APCP), points out that “in almost 80% of film shoots, the costs derived from sustainability are borne by the producer”.
- On the other hand, Jaime Turnes of Fight Films, assures that “it has been an honour to have been incorporated, thanks to Creast’s help in offsetting our emissions by planting trees through the Saving The Amazon initiative”.
- In addition to this, TB Media Consulting, a company led by Javier Fernández Peón and Cristina González, “has exclusively marketed a campaign exhibited at the Méndez Álvaro station in Madrid with a new self-lit and ecofriendly material called lightmoving, “which is supplied by the solar panels on the roof and is 100% recyclable”.
You can read the full article here.
Source: El País.
Royalty-free photographs: Pexels.
