At the upcoming Cannes Lions 2023 International Festival of Creativity, anyone who wants to enter will have the option to attach sustainability reports. These will be available in all categories, but “not mandatory”, encouraging entrants to reflect on their CO2 emissions.
From these documents, AdNet Zero will analyse the data and determine who has best “practices in the production and organisation of creative work globally”, carrying out a major study of the industry. However, the Festival assures that this will not influence the jury’s verdicts.
On the other hand, in order to increase sustainability, for this Festival they have raised a donation of 226,860€, which comes from last year’s entries in Sustainable Development Goals. This amount will be donated to the five winning Lions charities, each receiving a sum of €45,372 for their work on freedom of expression, poverty and disability rights.
These are the five charities:
- Everybody Eats (New Zealand), focused on the “food waste” sector.
- Reporters Without Borders, for its project focusing on “press freedom”.
- Change the Ref, for the protection of “gun control rights in the United States”.
- The International Paralympic Committee, for promoting “disability inclusion”.
- GEPAE (Grupo Estratégico para la Pastilla Anticonceptiva de Emergencia), “defenders of women’s birth control rights in Honduras”.
As explained by the executive director of Cannes Lions, Simon Cook, their aim is to expand this action through the use of creativity, focused on the sector. He also added that with this kind of elaborations, they are really proud to be able to collaborate with such charities and cooperate with the SDGs through such actions.
According to the organisation, since 2015 they have donated close to 2 million euros through these categories in order to collaborate with projects focused on these initiatives. In addition, each group that reinforces the UN SDGs has obtained a portion of the donation.
Source: Cannes Lions.
