- Don’t miss the Branded Content Marketing Association’s round table “Entertainment and audio, a perfect match”.
On 18 April at 9.30am, the Branded Content Marketing Association has organised the 5th edition of the round table “Entertainment and audio, a perfect match” which “will be moderated by Silvia Velasco, Vice President of Innovation and Trends of the BCMA and CEO of BE A LION and Markos García, Creative Director and member of the Commission”.
It will be in a hybrid format, as the organisers explain: “in person, at the APPLE TREE offices (C. Menorca 15, Madrid) and will also be broadcast on our YouTube channel”.
Please note that it is necessary to confirm attendance and register on our website before 14 April. You can do so through their website at https://bcma.es/noticias/mesa-redonda-entretenimiento-y-audio-una-pareja-perfecta/
- Through BLABLAR, the c de c and the APG talk about culture, strategy and creativity through humour.
This new talk, which will take place on 19 April at 19:30 at Bar Aleatorio, will bring together Benja Serra (content creator of Tik Tok), Jose Luis Moro (founding partner and chief creative officer of Pingüino Torreblanca) and Sonia González Tramoyeres (independent brand and communication consultant) to talk “about Humour: how it has evolved in recent years, the generation gap and why brands no longer make us laugh as much as they used to”.
As the event organisers say, the event will help us understand “how culture is changing and how these changes can inspire us when it comes to working and thinking”.
Get your ticket at https://www.clubdecreativos.com/tickets/es/booking/load_tickets/188
- Discover the programme of the Best!N Food 2023 Marketing Summit.
On 27 April, from 9.30 to 14.00 at Espacio Berbabéu (C. de San Juan de la Salle, 4, Madrid), the Best!N Food 2023 Marketing Summit will take place.
As the organisers announce, “creativity may hold the key to the future of business. Bring your team to the Best!N Food Marketing Summit on 27 April in Madrid to learn first-hand about the marketing strategies that are weathering the perfect storm”.
You can see the full programme of the event at https://bestinfood.es/avance-del-programa/
And get your tickets at https://koolpass.es/festival/bestinfood
Don’t miss out!
- All the details about the AICP Awards.
The AICP Awards, comprising the AICP Show, The Art & Technique of the Commercial, the AICP Next Awards and the AICP Post Awards, reward audiovisual communication within the marketing and advertising sectors.
These will be held on 6, 7 and 8 June in New York and, guided by best practice guidelines, they reward work that they consider to be of excellent quality at all levels. Among the points that are valued are some such as inclusion and equality, which you can find out about on their website along with the rest of the values that the organisation takes into account.
You can also find out more about each of the categories and different awards here: https://www.aicp.com/aicp-awards/
- Do you know the winners of the Genius Awards?
Held in Granada at the end of March, the Genio – Innovation Awards recognised the work of advertising professionals in different categories:
- Branded Content: “Trapped in the 90s”, production of our partner Landia together with the agency McCann.
- Print: “The place they deserve” by Ogilvy.
- Digital: “Doritos Crunch cancellation” by TBWA agency.
- Social impact campaigns: Fundación Cris Contra El Cáncer for its campaign “The Battle Inside”.
- Activation and brand experience: Twitter for “Twitter Scarves”.
- Audiovisual Media: “El discurso de todo un país” by Jon Lavin, The Lion, Arena Media and The Royal Production Company.
- Product and service design: Hijos de Rivera for its product “No pack Estrella Galicia”.
- Social Media and use of influencers: “Risi” for “#NoMásChetos”.
- Marketing, communication and use of media: KFC, for “battered cars”.
