Last Tuesday was International Women’s Day and during this month different activities are being carried out to claim women’s rights in our sector.
More details about these events:
“Mujeres a Seguir” and “Anuncios” are organising a conference on equality and advertising that will take place today March 11th from 9:30 a.m. and you can follow it online here.
Under the title “Women and Advertising”, this hybrid event aims to share experiences, learnings and best practices on diversity management. Because agencies and advertisers can still do much more to promote equal opportunities in the sector. The time has come to move from good intentions to action.
The “Women and Advertising” conference will be divided into three round tables:
1.Diversity=creativity? It is said that diversity produces more creative and innovative organisations, but what is the relationship between both?
Speakers: Pepa Rojo (Meta), Emiliano Gonzalez de Pietri (McCann), Marisa Manzano (Prisa Media) and Kika Samblás (Scopen).
2.Being part of the solution and not part of the problem. How advertising can use its mobilising power to launch messages that propose a fairer vision of society.
Speakers: Elena Gris (Hyundai), Ainhoa Oyarbide (Eroski), Robert Hernández (Havas Media) and Ester García Cosín (Havas Media Group España).
3.How to go from boss to leader. Now more than ever, society, companies and people need different leadership formulas that work in this new work paradigm.
Speakers: Mónica Moro (c de c), Ainhara Viñarás (Shiseido), Patricia Pomies (Globant) and Isabel Ontoso (Viajes El Corte Inglés).
Yesterday took place the second conference organised by RAMPA with two great film professionals:
Beatriz Navas Valdés is the general director of the Instituto de la Cinematografía y las Artes Audiovisuales of the Ministry of Culture and Sport. Throughout her career, she has been a curator and programmer in the audiovisual departments of different institutions. She has also published numerous articles, the book “Y ahora, lo importante”, and is co-founder of the online platform for avant-garde and independent film PLAT.
Manuela Ocón Aburto is a film researcher, has 3 Goya nominations to her credit and has received the ASECAN 2021 Award for the best film book. During her lecture she presented her new publication on “Gender inequality in managerial positions in the creation of fiction production and time management”.
If you couldn’t see it, don’t worry, here it is
These meetings were born as an initiative of the RAMPA Platform with the intention of contributing to the specific training of women in the audiovisual sector and supporting their talent throughout the film production value chain (creation and training > production and reproduction > promotion and marketing > distribution and commercialisation > consumption and accessibility) with the aim of combating their historical discrimination.
Two of the scheduled sessions have already taken place, the next ones will be:
Professional Women in Videogames-XR, with Mercedes Rey and Isi Cano – March 17th at 19:30
Professional Women in Television, with Concepción Cascajosa and Carmen Domínguez – March 24th at 19:30
- Gerety Talks was on March 8th with Shushan Harutyunyan, communications director of Galaxy Group of Companies.
Shushan Harutyunyan is the Communications Director of Galaxy Group of Companies, a high-impact conglomerate managing 15 companies in Armenia, Georgia and Belarus. Shushan leads the group’s Communications and Reputation management, supporting and controlling content, data and markets, as well as driving sustainable projects for community well-being.
Like the awards show, the Gerety Talks series puts some of the creative and marketing industry’s true change-makers in the spotlight, and at the centre of the conversation, with the aim of driving progress within the industry on a global scale. The series will bring together agency and brand leaders from around the world for a refreshing look at what leadership looks like.
Next Tuesday they will discuss creative strategy with Kit Altin, Sarolta Gal and Laia Abellán Ponce de León, you can follow it here.
- Más Mujeres Creativas celebrated its sixth anniversary on March 8th and proposed an initiative that consisted of gathering posters and banners made by all the women and men who are part of Más Mujeres Creativas to claim that we are #HastaElTecho (UpToTheCeiling) of the wage gap, inequality and the glass ceiling.
Here is their facebook page where you can see some of the posters that were sent in.
