The event of the year par excellence has come to an end, Cannes Lions says goodbye, until next year, and at the APCP we will tell you what is the secret of the success of our production companies, which have swept the board at these latest Lions.
We have talked more closely with Nico Cabuche, from Landia, and Jonatan Andrés, Somos5, two of the protagonists of these well-deserved awards, who will discover us some of the keys to the success of their projects.
Stevenage, by David Madrid with Landia for Burger King, has received 4 Grand Prix, Nico Cabuche, Director, explains the success of the awards won by the production company in Cannes: as a great opportunity to open up to international networks, after doing a good local work. A perfect way to add their grain of sand to Spanish production.
Landia, who obtained the Grand Prix and silver in the Social & Influencer category for Burger King, also won the Grand Prix, gold and silver in the Direct category; and silver in the Entertainment and Entertainment Lions for Sport categories.
Nico gave us a great reflection on this unexpected but predictable triumph of Landia in Cannes:
“Winning is complicated, the victory marks a turning point, as the work and the effort are recognised internationally”.
The success they have achieved in Cannesis as if their best dreams came true, an unexpected but longed-for triumph. Winning three Grand Prix in Cannes, and the fourth in Brazil, has been the trigger for Landia, overflowing with happiness.
But success is not exclusive, each of our production companies shines on its own.
From the hand of Jonatan Andrés, director of Somos 5 who, together with Cheil Madrid, produced Tallk. He has discovered us a new way of incorporating technology into our lives, with a brilliant result: Gold in Pharma, and Brand Experience and Activation Lions and Silver in Mobile
It’s the first Golden Lion of Spain in Pharma with the APP «TALLK» for Samsung.. Developed by IRISBOND with the Fundación Luzón, which allows ALS patients to communicate by means of “eye tracking”.
Jonatan told us the real reason that led the Somos5 team to accept this project and that lies in its true background: the improvement of quality of life through innovation, highlighting the importance of projects that use technology to improve people’s lives. In this case, the lives of ALS patients.
Somos5 is very happy with the result obtained in Cannes, with the Tallk project.
This recognition helps them to continue working in this line, being able to develop new initiatives to improve the brand attributes, contributing to society their bit to make the world a little better.
Let’s keep working together on the road to success and progress. At the APCP we feel very fortunate to be able to count on production companies that not only do great work, but also receive the national and international recognition they deserve.
The quality that distinguishes our production companies thanks to the AENOR seal is reflected in each of the awarded projects.
