- Iván Redondo in c de c 2022
- Meet the jury of the eficacia awards
- FIAP open their inscriptions
- El Sol announces its conferences
- Don’t miss Spain’s meeting point at Cannes Lions
1.Ivan Redondo at c de c 2022, still without your ticket?
Ivan Redondo is one of the best-known political consultants in Spain. Between 2018 and 2021 he held the position of director of the Cabinet of the Presidency of the Government of Pedro Sánchez. He has also been Secretary of State and Secretary of the National Security Council. He currently writes for the newspaper La Vanguardia and is a director of the Godó Group.
This native of San Sebastián, formerly head of the Government Cabinet from 2018 to 2021, has advised three politicians from the opposite wing and from different autonomous regions: the former mayor of Badalona, Xavier García Albiol, the former president of Extremadura, José Antonio Monago, and the Basque MP Antonio Basagoiti. In other words, he has shown himself capable of transcending ideology, whatever it may be, and focusing on the person, in order to generate a favourable perception of that person. This is perhaps what sets him apart.
Don’t miss Ivan Redondo’s participation in c de c 2022 on 21 May at 12:10h.
Check here the rest of the programme and don’t miss your ticket!
2. First Eficacia Training Seminar, presentation of Trophies of the Universities Programme and Jury
The 24th edition of the Effectiveness Awards will be inaugurated on 5 May with the Effectiveness Seminar, which will explain the novelties in the categories to adapt them, as they explain, to the new market trends, with the incorporation of new awards, and will detail the Grand Prize 2021 “With a lot of accent”, by Cruzcampo and Ogilvy, as well as other success stories of branded content, sustainability or how to make a content relevant for a brand.
The awards of the 3rd edition of the Eficacia Universidades Programme, with which the Spanish Association of Advertisers tries to bring companies closer to the university world, will also be presented. In this competition, the Francisco de Vitoria University was the overall winner.
The Eficacia Awards gala will be held on 27 October and will once again be held at the Teatro Real in Madrid.
The jury that will accompany Jaume Alemany, made up of eleven professionals, will analyse the best cases of commercial communication in Spain:
Advertisers
- Javier Portillo, Marketing Director at Campofrío
- Isabel Ontoso, Corporate Marketing, Brand and Media Director at Grupo Viajes El Corte Inglés
- Rafael Alférez, Marketing Director at KIA
- Luis González Soto, Head of Marketing and Brand Management at ING Spain & Portugal
Agencies
- Carlos Sanz de Andino, Creative Chairman at Darwin&Verne
- Luisa García, Partner & CEO Europe at LLYC
- Vicky Nieto, Managing Director at McCann Madrid
- Marta Ruíz-Cuevas, CEO Iberia & Mexico at Publicis Groupe
APG Representative
- Juanma Ramírez, Chief Strategy Officer at Shackleton
I+A Representative
- Estefanía Yágüez, Consumer Insights & Market Intelligence Director at L’Oréal
International Jury
Representative to be determined
Jury Club Representative
- Patricia Abril, CEO Good&Fast Catering Franchisee of McDonald’s
Co-Secretaries
- Lidia Sanz, Director General of AEA
- César Vacchiano, President & CEO of SCOPEN
3. FIAP opens its registrations
The Ibero-American Festival of Creativity is now open for entries. Pieces registered before 16 May will receive a 10% discount on the registration fee.
FIAP will be held with more than 200 of the most representative juries in the region. It will also have an alliance with the most important awards of each country in Ibero-America, whose winners who decide to compete in FIAP will be able to do so by entering directly into the finalist phase, as the festival values and recognises the work done by the juries of these competitions.
As part of the global transformation, FIAP continues with its evaluation method that enhances the value of local awards and recognises the work done by the Agency Associations or Creative Circles that organise them. The 2022 award categories are: Formats, Innovation, Ads and Production.
This division reflects the impressive change in the industry, particularly in the relationship with brands, agencies, media, production and distribution according to the reality of audiences, communication, entertainment and technology. In addition to this, every year we have a prestigious jury.
For more information visit www.fiapawards.com
4. El Sol announces its conferences
The Sun has announced its speakers. They will be inspiring conferences that will offer a vision of creativity and innovation from a different point of view to that of advertising.
Creativity as a transformative force not only in communication, but also in business, culture and society.
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- Palomo Spain – fashion designer and couturier.
- Jacobo Bergareche – Spanish author who has developed his career as a producer and scriptwriter of series.
- Boa Mistura – artistic collective.
- Marta Verde and José Venditti – Artists – OMEN
- Mariano Sigman – Neuroscience of creativity ç
Find out more about the participants at https://elsolfestival.com/ponentes/
5. Don’t miss Spain’s meeting point at Cannes Lions
This year Cannes Lions will be held from 20 to 24 June and Spanish advertising cinema will have its own meeting point thanks to the collaboration between ICEX, ALÍA and APCP.
We look forward to seeing you on Tuesday 21 June from 17:00h to 21:00h in the gardens of the Grand Hotel.
Given the need to position the Spanish brand in the international market, we are organising a meeting point where we will bring together advertisers, agencies, production companies and service companies from the sector, promoting Spanish productions with both national and international clients.
We are waiting for you!
