The APCP-associated production company transformed the city’s historic center into an international action set, demonstrating the vital importance of service companies in film and advertising.
Last week saw the premiere of War 2, the anticipated sequel to the YRF Spy universe, directed by Ayan Mukerji and starring Hrithik Roshan, N. T. Rama Rao Jr., and Kiara Advani. Part of its filming took place in Spain, where Palma Pictures, an APCP associate, played a fundamental role as a production service company, ensuring that every logistical and technical detail was executed to perfection.
Production service is much more than coordination: it is the heart that allows an international shoot to run smoothly. Palma Pictures managed permits, coordinated with local authorities, organized the transport of equipment and personnel, and supervised the installation of high-speed drones and state-of-the-art equipment. More than 300 professionals worked under their direction to transform Salamanca’s historic center into a spectacular action set, where every corner was adapted to the film’s demands.
The result is a clear example of the relevance of service companies in any audiovisual production. Thanks to Palma Pictures, the creative team and actors could concentrate on performance and narrative, while the service company resolved the logistical, technical, and bureaucratic challenges that arise in large-scale shoots. Their experience demonstrates that, behind every impeccable scene, there is a solid and efficient service company that makes the artistic vision possible.
In advertising, the role of service companies is equally decisive: every campaign and every commercial depends on the same precision and planning required by an international feature film. Palma Pictures’ participation in War 2 reflects how an APCP-associated production company not only supports the local industry but also elevates production standards, consolidating Spain as a competitive and professional filming destination.
