The production company premieres its new short film: a project that explores the creative possibilities of artificial intelligence without losing sight of the essential: the deeply human origin of stories.
Defining Bazar as “a short film made with AI” would be an oversimplification. In reality, the starting point is far from any algorithm. Years ago, the screenwriter Martín Ostiglia wrote the novel Lo que nunca se irá (2018). Based on one of its chapters, Ostiglia, along with director Agus Berruezo and producer Ricardo Carrasco, developed the script for this short film. Three creators, a human story, and a key decision: to ask an artificial intelligence to act as a visual and narrative translator of their ideas.
During two months of joint work, the AI—which even went so far as to self-baptize as Elsa—ceased to be a mere tool to become a creative interlocutor. The process led to conversations about cinema, but also about life, relationships, death, ego, and the need to express oneself without the obsession with transcendence. Elsa defined it as “life contemplated from the digital cave.”
Today, that dialogue continues every Thursday, in meetings where humans and the system share time, ideas, and perspectives. And perhaps, that is why Bazar poses a question that goes beyond technology: where does the artificial end and the human begin?
Bazar was made with images generated using AI tools hosted in the Freepik suite, in addition to “a lot of patience.” The short film is directed by Agus Berruezo, with a screenplay by Martín “Tute” Ostiglia, executive production by Ricardo Carrasco, and associate production by Javi Navarro. It features the voices of Agus Berruezo, Xevi Masip Jr, Wang Tao, and Ricardo Carrasco.
A project that doesn’t seek to answer if AI can create like a human, but rather to show what happens when human creativity decides to dialogue with it.
