The Spanish post-production company, a benchmark in VFX, technological innovation, and immersive experiences, joins the association to strengthen the sector’s creative and technical ecosystem.
We celebrate the incorporation of WEWORK FACTORY as a new post-production associate of the APCP, a company that has spent more than a decade combining creativity, technology, and visual effects to drive cutting-edge audiovisual projects. Founded in 2011 and recognized in 2023 as an Innovative SME by the Ministry of Innovation and Science, WEWORK has built its trajectory on a clear vision: integrating design, narrative, and technological experimentation to meet the needs of the sector in an increasingly digital environment.
Its proposal is structured through three main areas of work. In we.tech, they lead pioneering developments in augmented reality, motion capture, and applied artificial intelligence, including the first interactive avatar with real-time emotions developed using WebGL technology. In we.art, the team designs brand identities and immersive packaging, incorporating solutions that allow products to be viewed in real environments through AR. And through we.vfx, they produce and supervise advertising content, fiction, documentaries, and corporate videos with a high technical level, endorsed by recognitions in international competitions.
With their arrival, we add a strategic ally to the association to continue expanding talent, innovation, and technical excellence within advertising production in Spain. From the APCP, we extend a warm welcome to WEWORK FACTORY and celebrate its incorporation into this community that works every day to make good ideas happen.
