Statement reviews the recent evolution of generative AI and how they apply it in their workflow to save time and budgets.
In the roundtable on artificial intelligence and the future of advertising, the experts Joan Amat, CEO of Statement; Inés Dueñas, Generative AI Artist at Statement; and John Prieto, Creative Director at Statement, participated.
Joan Amat began by explaining how their production company has a specialized AI department and focuses on visualizing creative projects through it. Amat showed some examples they have worked on and perfected the execution of the creative ideas. Some of the brands mentioned were Nike and Tanqueray, among others.
They have also worked on other types of projects and formats, such as storyboards with all the characteristic elements of these documents. After Amat, Inés Dueñas took over to present a second section about the trends and concepts most commonly used in artificial intelligence today. She named which platforms and how AI can be used to work in our favor in campaigns and subsequent editing.
Additionally, Dueñas explained some of the tools that make working with AI much more efficient and optimal. After that, Amat discussed the different types of artists integrated into their production company and emphasized that the advantage and what motivates them the most is the synergy created between the various departments of the company.
The last speaker of the talk was John Prieto, who emphasized that the most important thing for him is that people don’t notice that AI was used in the final result. “AI helps speed up repetitive processes because AI can be trained.”
