Canada refreshes the image of the Mercé Festival 2024
This year, for the first time, the poster for the Fiestas de la Mercé is actually one of the images of the presentation video: it is an spot with the CANADA seal, starring the Barcelona actress Anna Castillo and a little baby, which shows that the town’s festivities leave no one indifferent.
Poster for La Mercè 2014 by the creative production company Canada
The creative production company behind the concept is the prestigious Canada; the same that is the creator of music videos for renowned Spanish artists such as Rosalia, C Tangana, Amaia, Aitana, Los Punsetes, Christina Rosenvinge, and international artists such as Dua Lipa, Phoenix, Beck, Tame Impala, She & Him, and many more, as well as signing work for brands such as Adidas, Louis Vuitton, Bimba y Lola, Apple, Cupra, Samsung, among an infinite list that even includes categories as particular as video dance.
La Mercè is a great civic event; it is Barcelona’s main festival, which is also a macro-festival made up of different festivals that showcase the cultural wealth of the Catalan capital: from the Mercè Street Arts Festival to the popular culture shows, including the BAM and Música Mercè festivals, which this year offer more than five hundred activities.
The great Mercè festival will take place in Barcelona from 20 to 24 September 2024 and the spot, as mentioned above, is the work of the creative production company Canada, a member of the Spanish Association of Advertising Film Producers.
Watch the spot!
Mèrce24 · El noi de la mare · Featuring: Anna Castillo, Owen & Zyan Carrión, Margarita Sardá | Director: CANADA | Production Company: CANADA | Client: Mercè24 | Executive Producer: Alba Barneda | DOP: Pepe Gay de Liébana | Producer: Christy Alcaraz Moyer | Art Director: Alexandra Jordana | FX Technician: Joan Bartolomé | Graphic Design: Alicia Vogel | Stylist: Violeta Cornella | Director Assistant: Pol Rodríguez | Production Manager: Itsasne Santos | Production Manager: Nerea Nongrados | Executive Producer: Victor Mata | Post Production: Alvaro Posadas, Marta Ferrero | VFX Editor: Jansen, Andy Marturano | Art: Anna Romero | Arte Assistants: Julia Puig, Claudia Espiérrez | Production Coordinator: Jose Gallego | Production Assistant: Nerea Santos | Storyboard Artist: Ignasi Moreno | Art Truck: Grant Surmi | Casting Director: Alejandra Alaff | Camera Truck: Xavier Vallet, David Miranda | Researcher: Cristian López, Ian Pascual.
About Canada
Canada is a creative production company founded in 2008 when a small collective of directors led by Nicolás Méndez and Lope Serrano came together, united by a desire to connect with an audience through meaningful and well-crafted films. Since then, they have grown into a family of international creatives and producers with offices in Barcelona, London and Los Angeles. They say that their shared love of the work, belief in the power of collaboration, the magic of the people who make up the team and the wonder of true artistry runs through everything they do. With decades of experience creating work whose directors and photographers have won awards, they pride themselves on developing and producing projects with a global focus.
