The Spanish Association of Advertisers (AEA) has unveiled the list of finalists for the 2021 Efficiency Awards.
From APCP we give you our sincere congratulations.
The list of advertisers with the most finalist cases:
KFC: 7
Volkswagen: 6
Bankinter: 4
Burger King: 4
Heineken: 4
Ikea: 4
Agencies with the most cases on the shortlist:
Average Arena: 12
McCann: 11
PS21: 8
The categories, this is the distribution of finalist cases:
Best Tactical Action: 16
Best Product / Service Campaign: 14
Special Category Budget Less than € 200,000 (tactical or product/service campaigns): 10
Best Integrated Campaign: 9
Most Innovative Strategy: 9
Building a Brand: 8
Best Branded Content Action: 8
Special Category Social Relevance of a Brand: 8
Best Regional / Local Campaign: 7
Best Campaign through Earned Media: 6
International Special Category: 6
Best Campaign in Own Media: 4
Special Category Best NGO Campaign: 4
