Yesterday took place the most prestigious awards ceremony in Spain: The Effectiveness Awards 2021 at the Teatro Real.
They are the only awards in Spain that focus on results achieved thanks to the communication action (notoriety, sales or other types of profits) and place effectiveness as the real purpose of the advertising activity. To be awarded an Effectiveness Award is the most important professional recognition of advertising in Spain.
The award categories were (full list here):
– Brand Building
– Best Integrated Campaign
– Most Innovative Strategy
– Best Product/Service Campaign
– Best Tactical Action
– Best Regional/ Local Campaign
– Best Own Media Campaign
– Best Earned Media Campaign
– Best Branded Content Action
– Budget Less than 200.000€ (Tactical or Product/Service Campaigns)
– Internationality
– Social Relevance of a Brand
– Best NGO Campaign
– Special Recognition for Research
From the APCP we want to congratulate all the winners and participants!
