Yesterday the XXII Spanish Creativity Yearbook was presented in person at the c de c headquarters (Calle Cervantes, 3- Madrid) this Thursday, October 14 th, at 19:00h.
The yearbook includes the best commercial communication projects published in 2020, selected by a jury of 50 professionals chaired by Edu Pou, who carried out their work throughout the month of May. The awards were announced at the closing ceremony of C-Day 2021, on Saturday, June 14th, at the Kursaal in San Sebastian.
Between the projects you can find the Grand Prix winner for the campaign Con mucho acento, created by the agency Ogilvy for Cruzcampo and produced with the partner production company Primo Content.
Nicolás Reyner, partner of Tres Tipos Gráficos studio, explains the concept behind the creation of the Yearbook: “2021. Starting over. Rebuild what we left behind, but in a different way. To create an object that responds to a new reality in which to rethink the value of things. Impacted daily by the force of the image, we want to recover the value of concepts, the birth of ideas”.
