The Madrid Audiovisual Cluster brings practical applications of AI to industry professionals, with notable participation from Ramón Arteman, director of the associated post-production company Metropolitana.
The Madrid Audiovisual Cluster is preparing a space for reflection and learning at the next edition of Iberseries & Platino Industria 2025, which will take place from September 30 to October 3 at Matadero Madrid. The workshop “Artificial Intelligence in practice: AI use cases in audiovisuals”, scheduled for Wednesday, October 1, will bring together professionals who will show how AI is transforming the creation, production, distribution, and post-production of audiovisual content in various formats, from fiction to advertising and sports.
On this day, the APCP will be directly represented by Ramón Arteman, director of Metropolitana, whose more than 25 years of experience in post-production, VFX, and digital design provides a unique perspective on how to integrate technology without losing the creative essence. Arteman will join a panel with reference figures such as Beatriz Acinas and Alec Hernández from Adhokers, Víctor Guerra from Brandominus, Manuel Ramírez from El Ranchito, and other leaders who, from different angles, apply AI to optimize processes and generate new ways of telling stories.
Beyond success stories and practical demonstrations, the workshop proposes a reflection on the impact of AI on the audiovisual industry, from content promotion to the creation of unique experiences for the audience, and constitutes an opportunity for attendees to connect with those who are redefining the limits of creativity. The moderation by Henar León will guarantee an enriching dialogue, which promises not only to inspire but also to offer tangible tools to face the challenges of contemporary audiovisuals.
